One of the fundamental metrics startups and young businesses need to get a handle on early is their customer acquisition cost (CAC). Knowing how much you’re spending on acquisition is the first step to learning how well your budget is working for you…and how much effort you have to put in to make it more efficient. We’ll take you through different ways of measuring CAC and tactical approaches you can take right now to drive that number down.
Most startups are short on marketing funds, which is where content marketing comes in. Learn how to leverage data-rich long-form content to fuel your suite of marketing activities that will nurture and engage prospective customers.
Building a brand, a well-loved product or service that is highly differentiated and respected by customers, is no easy feat. To arrive at what it means to be a “brand” requires upfront research and strategy work. This post takes you through the brand development framework, a systemic process that will confidently lead you down the brand definition path.
As powerful as A/B testing is to optimize on-site behaviors, sometimes it just isn’t enough. As this short Pecha Kucha-style presentation shows, sometimes you need just a little customer research to help you hit your growth goals.