HomeA Full Stack Research Suite
Qualitative Research
- Focus groups
- In depth interviews
- Online communities
- Shop alongs
- Secret shopper visits
- User experience tests
Quantitative Research
- Surveys
- Conjoint analysis
- MaxDiff analysis
- Cluster analysis
- pricing optimization
- Product optimization
Learn More About Our Full Research Services
Brand Awareness Research
Don’t wonder how you stack up in customers’ minds. Measure it. Brand awareness research gives you the insights you need to benchmark awareness against the competition.
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Brand Trust & Loyalty
Learn what customers really think about you and competitive brands, and evaluate how satisfied customers are with products across your category.
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Buyer Persona Research
Tailored buyer persona research unearths unique customer drivers and pain points, giving you insight into who your buyer is and how to impact their decisions.
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Competitive Landscape Research
Identify the messaging, positioning, marketing activities, customer experience flows, other key dimensions used by your competitors to create a differentiation plan.
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Customer Intelligence
Keep your finger on the pulse of customer needs. Our customer intelligence research gives you the insights needed to drive market differentiation and product innovations.
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Customer Journey Research
Identify unique buying stages and how customers think at each and every touchpoint. Learn exactly what you need to do to influence customers every step of the way.
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Customer Segmentation Research
Develop a detailed picture of the unique customer groups in your market to isolate your ideal customers and develop targeted positioning and messaging.
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Go To Market Research
Use an objective approach to build the key inputs needed in your go to market plan, from customer targets to positioning, price points, and marketing channels.
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Message Testing
Make sure your brand message truly shines. Use message testing to unearth the positioning, value propositions, and brand tone that get customers to buy.
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Price Optimization Research
Don’t wonder about ideal price points. Use price optimization research to uncover how to maximize revenue and improve customer purchase intent.
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Product Concept Testing
Avoid launching products that fall flat. Concept tests show you which products customers will like and why, letting you develop and launch products customers will actually buy.
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Product Optimization Research
Develop a product with the right bells and whistles. Leverage product optimization research to evaluate the ideal blend of features and benefits that get customers to buy.
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Thought Leadership Research
Fuel your PR and content marketing engine with original, thought-provoking research. Build brand awareness and show that you’re on your category’s leading edge.
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Usage & Attitude Testing
Capture perception, usage, and attitude metrics to get a sense of where you stack up today, all while building the KPIs you’ll need to beat out your competitors.
Learn moreWhat Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
