Don't spend limited time and resources on the wrong path forward. With PlanBeyond's tailored quantitative and qualitative market research services, you'll get the customer and market intel you need to make effective, actionable business decisions.
Qualitative Research
Focus groups
In-depth interviews
Online communities
Shop alongs
Secrete shopper visits
User experience tests
Quantitative Research
Surveys
Conjoint analysis
MaxDiff tests
Cluster analysis
Pricing optimization
Product optimization
Learn More About Our Research Services
Brand Awareness Research
Don’t wonder how you stack up in customers’ minds. Measure it. Brand awareness research gives you the insights you need to benchmark awareness against the competition, and know if your marketing efforts are taking hold.
Effective marketing and sales strategies are based on knowing who your customer really is. Tailored buyer persona research unearths the customer drivers and pain points that affect purchase decisions and impact how you go to market.
Identify the messaging, positioning, marketing activities, customer experience flows, other key dimensions used by your competitors so that you can create a plan to stand apart.
Develop a detailed picture of the unique customers in your market so that you can isolate your ideal target and produce brand and marketing materials that will resonate with them.
Use an objective approach to isolate the necessary inputs for any effective go to market plan including ideal customer targets, nuanced positioning and messaging, pricing, and marketing channels.
Make sure your brand message truly shines. Use message testing to unearth the positioning, value propositions, and brand tone that get customers to buy.
Don’t be left wondering what the ideal product price point is. With price optimization research, you’ll uncover how to maximize revenue and drive the greatest customer purchase intent.
Avoid launching products that fall flat. High-level product concept tests show you which products customers will like and why, letting you further refine the concepts with the highest chance of success.
A fully flushed product can come with a variety of features and benefits. With product optimization research, you’ll have the necessary intel to prioritize the features that will really boost purchase interest.
Fuel your PR and content marketing engine with original, thought-provoking research. Build your brand awareness and show that you’re on your category’s leading edge, all at the same time.
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Meghan Weinman
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
John Lusk
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
Karim El-Naggar
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.
Ready To Jumpstart Your Growth?
Tell us a little about you and your business goals, and we'll be in touch shortly.
Join Our Newsletter
Get actionable insights to grow your business faster and smarter.
