Market Research Services

Don't spend limited time and resources on the wrong path forward. With PlanBeyond's tailored quantitative and qualitative market research services, you'll get the customer and market intel you need to make effective, actionable business decisions.

Qualitative Research

  • Focus groups
  • In-depth interviews
  • Online communities
  • Shop alongs
  • Secrete shopper visits
  • User experience tests

Quantitative Research

  • Surveys
  • Conjoint analysis
  • MaxDiff tests
  • Cluster analysis
  • Pricing optimization
  • Product optimization

Learn More About Our Research Services

Brand Awareness Research

Don’t wonder how you stack up in customers’ minds. Measure it. Brand awareness research gives you the insights you need to benchmark awareness against the competition, and know if your marketing efforts are taking hold.

Buyer Persona Research

Effective marketing and sales strategies are based on knowing who your customer really is. Tailored buyer persona research unearths the customer drivers and pain points that affect purchase decisions and impact how you go to market.

Competitive Landscape Research

Identify the messaging, positioning, marketing activities, customer experience flows, other key dimensions used by your competitors so that you can create a plan to stand apart.

Customer Segmentation Research

Develop a detailed picture of the unique customers in your market so that you can isolate your ideal target and produce brand and marketing materials that will resonate with them.

Go To Market Research

Use an objective approach to isolate the necessary inputs for any effective go to market plan including ideal customer targets, nuanced positioning and messaging, pricing, and marketing channels.

Message Testing

Make sure your brand message truly shines. Use message testing to unearth the positioning, value propositions, and brand tone that get customers to buy.

Price Optimization Research

Don’t be left wondering what the ideal product price point is. With price optimization research, you’ll uncover how to maximize revenue and drive the greatest customer purchase intent.

Product Concept Testing

Avoid launching products that fall flat. High-level product concept tests show you which products customers will like and why, letting you further refine the concepts with the highest chance of success.

Product Optimization Research

A fully flushed product can come with a variety of features and benefits. With product optimization research, you’ll have the necessary intel to prioritize the features that will really boost purchase interest.

Thought Leadership Research

Fuel your PR and content marketing engine with original, thought-provoking research. Build your brand awareness and show that you’re on your category’s leading edge, all at the same time.

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