Go to market plans are complex, including everything from target customers and positioning to ideal messaging, pricing, and marketing channels. Leverage go to market (GTM) research to gather the intel needed for an actionable, effective plan.
Successfully taking a product to market means overcoming customer concerns. That’s why we explore these issues using different research methods to unearth the barriers product and brand marketing must overcome to drive product growth.
You can’t be everything to everyone. That’s why much of our go to market research includes identifying and understanding unique customer segments. It ensures you understand who your ideal target should be, and what it’ll take to get them to buy.
We know that most organizations are working with limited resources. That’s why we use go to market research to explore the marketing channels and tactics that will help move the customer acquisition needle.
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.