How do you differentiate yourself from the pack if you don't even know who the pack is? With our competitive landscape research, you'll be equipped with the data you need to understand competitive messaging, positioning, marketing activities, customer experience flows, and other key dimensions so that you know what it'll take to stand apart.
What To Expect From Competitive Landscape Research
Competitive landscape work can go deep, delving into competitor website sitemaps and individual social media posts to evaluate tone and word usage. It’s about looking at the details across competitors to identify what unique elements they’re leveraging in their branding, marketing, and sales.
While hyper-detailed, competitive landscape research lets you see the forest from the trees. You’ll begin understanding broader activities happening in the market and the areas your competitors are carving for themselves…all so you can see where you can plant your flag.
While they are broader surveys of the market environment, competitive landscape research yields clear, tangible recommendations. You’ll have a crisp picture of branding details, marketing materials, and sales enablement tools you’ll need to be successful
When Is It Time To For Competitive Landscape Research
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Meghan Weinman
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
John Lusk
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
Karim El-Naggar
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.