What To Expect From Competitive Landscape Research

Deep Dives

Competitive landscape work can go deep, delving into competitor website sitemaps and individual social media posts to evaluate tone and word usage.

It’s about looking at the details across competitors to identify what unique elements they’re leveraging in their branding, marketing, and sales.

Competitive Landscape Research Firm - Deep Dives
Competitive Landscape Market Research Firm - Market Views

Broader Market Views

While hyper-detailed, competitive landscape research lets you see the forest from the trees.

You understand broader activities happening across the market and the areas your competitors are carving for themselves…all so you can see where you can plant your flag.

Action-Oriented Ideas

While it is a broader review of the market environment, competitive landscape research yields clear, tangible recommendations.

You’ll have a crisp picture of the branding details, marketing materials, and sales enablement tools you need to be successful.

Competitive Landscape Research Firm - Action Oriented Ideas

When Is It Time To For Competitive Landscape Research

Go To Market Planning

Good go-to-market plans delineate the clear market position you’ll take, and the tactics and resources needed, to sell your product. Competitive landscape research gives you a sense for the market and what customers expect from players in your industry.

Preparing a Rebrand

Branding is all about creating the unique details that help a set of products stand for something unique. If you’re in the early branding stages, or undergoing a re-brand, you need to know what everyone else is doing so that you can stand apart.

Scaling Customer Acquisition

Do you know which customer acquisition tactics work best? Evaluating what direct or tangential competitors are doing lets you see what compelling tactics to emulate…and which activities to avoid entirely.

Understanding The Competition

New players enter the market all the time. It’s hard to keep track of it all. But, every so often you’ll want to take stock of the category landscape to understand competitor evolutions and what new elements they bring to the table.

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