What To Expect From Customer Journey Research
Buying Stages
Whether it takes one day or one year, all purchase processes take some amount of time, and all customers go through some series of stages to make a purchase decision. We’ll identify the unique stages in the purchase cycle to make sure you and your team can walk in your customers’ shoes.
Evaluation Criteria
Most customers ask different questions as they move from early exploration to final purchase decisions. We’ll explore the tangible and intangible elements they look for during their purchase process so you know exactly how to overcome objections every step of the way.
Resource Identification
Wouldn’t you want to know exactly what marketing channels to invest in and what personnel or materials you need to influence buyers?
With journey mapping research, you’ll see the exact resources you need at each stage of the buyer’s journey to help close more customers.
When Is It Time To Perform Customer Journey Research
Complex Sales
If you have long sales cycles, or there are many stakeholders in your product purchase decisions, you’ll need visibility into the complete process.
Journey maps show you who you need to influence, and how, to get the sale done.
Launch Planning
Do you know what marketing activities to prioritize, and which ones don’t deserve your funds?
Seeing how customers learn and evaluate your category lets you pinpoint exactly where to spend your resources. You’ll enjoy better, more effective budget allocations.
Messaging Intel
Don’t be left wondering what positioning and messaging you need to get through the fog.
Customer journey maps identify what people need to see and hear to capture their attention so you can sprinkle them throughout the buyer journey.
Market Entry
When entering a new category, there’s a lot that you don’t know about how customers evaluate products and make purchase decisions. Spending time mapping the complete journey shows you if you can keep approach and tactics intact, or if you need to evolve your processes.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
More About Our Customer Journey Research Approach
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When you’re ready to start driving customers to your business, where do you start? Do you go for paid ads or blog posts, conferences or social media, sponsored content or PR? The answer: it depends. Without first identifying where your customers are in the buyer's journey, an approach that lets you know how much they [...]
Get Smarter About Customers In Each Stage Of Their Buyer’s Journey
Being successful in a competitive landscape hinges on a critical element: keeping your customers' needs and wants front and center. That's why making the voice of the customer the North Star of your marketing process is key to not just understanding how prospective customers are evaluating your product but also to knowing what you need [...]
