How do you really stand apart from your competition? By how you portray you brand and its value. Getting your messaging—positioning, value props, tone and voice—right is key for making sure your marketing resonates and aligns with what customers are looking for.
We’ll identify the disconnects between what your product does and what your customers think it does. You’ll learn how to evolve your messaging to bridge the gap and begin convincing customers that you’re the right product for them.
It’s not just what you say but how you say it. That’s why our message testing frequently includes assessing tone and voice resonance. It gives you fuller insights about how to package your messaging so that it strikes the right chord.
Authenticity sells, which is why you need to stay away from buzzwords and other messages that ring false with customers. Our message testing explores these no-go message areas so you know what to avoid to prevent customer alienation.
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.