HomeWhat To Expect From
Message Testing
Gap Spotting
We’ll identify the disconnects between what your product does and what your customers think it does. You’ll learn how to evolve your messaging to bridge dissonance gaps and begin convincing customers that you’re the right product for them.
Tone & Voice Analysis
It’s not just what you say but how you say it. That’s why our message research frequently includes assessing tone and voice resonance. It gives you fuller insights into how to package your messaging so that it strikes the right chord.
Messaging Red Flags
Authenticity sells, which is why you need to stay away from buzzwords and other messages that ring false with customers. Our message testing explores these no-go message areas so you know what to avoid to prevent customer alienation.
When Is It Time To Perform
Message Testing
New Product Launches
Are you launching products to a new market or customer type?
Message testing will uncover the positioning and messaging needed to successfully enter these categories.
Competitive Differentiation
Standing out in a crowded, competitive market is hard.
When you embark on message testing, you’ll identify the benefits and tone that not only align with your brand but also help you carve a differentiated position.
Prepping Brand Campaigns
Before launching any major marketing or brand campaigns, you’ll want to make sure your messaging hits the mark.
Message testing gives you the intel needed to build compelling, effective campaigns.
Cross-Segment Targeting
Are you selling your product or services to different types of customers?
Message testing identifies the evolutions you’ll need across segments to help attract diverse groups.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
More About Our Message Testing Approach
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Unearthing Hidden Sentiment To Create Compelling Marketing Messaging
Do you know how customers benefit intrinsically when they use your brand or product? Or, at the very least, what they hope they'll get from using it? Sure, you can ask. You could even do classic word association games to let them make those connections themselves. However, there's a problem to this general approach. The [...]
Performing Brand Voice & Tone Research
Branding is often intangible. It describes how something makes us feel or the ideas it evokes in our minds. That intangibility can make branding easy to brush off. Yet, it's what makes branding so powerful. After all, the ability to create those emotions is the difference between someone picking your product and leaving your competitor's [...]
