What To Expect From Buyer Persona Research

Customized Approaches

No one-and-done templates here! We meticulously design our studies around your business category and unique research questions.

It’s only through tailored research designs that we develop nuanced buyer persona profiles that really matter.

Buyer Persona Research Firm - Identify Personas
Buyer Persona Research Firm - Engaging Dialogue

Customer Journey Dimensions

Your buyers go through discrete processes as they buy. We’ll identify the unique stages in the purchase cycle, and the questions your personas have at every step, so your team can build customer empathy and understanding.

Persona Segments

Most products and services, even the simple ones, have multiple types of buyers or personas. Not all are created equal! We’ll evaluate the different persona types, unearthing the nitty gritty details that make them unique, so you know who your core target is and how to attract them.

Buyer Persona Research Firm - Detailed Descriptors

When Is It Time To Perform Buyer Persona Research

New Products & Services

Are you launching products to a market or customer type that’s newer to you?

Buyer persona research uncovers all the key details—personal or business dynamics, responsibilities, challenges—to inform targeted marketing and sales activities.

Category Disruptions

Is a once-stable market experiencing shifts and disruptions? New technologies, shifting needs, and evolving priorities shake up the status quo, and require you to understand how these evolutions impact buyer priorities and decision making.

Unique Buyer Segments

Has your product been adopted across buyer types, perhaps marketing and sales or Gen X and Gen Z? At some point, one size fits all just won’t cut it. Take the time to understand what each buyer wants, and how your solution limits them today, to prioritize product roadmaps and development resources.

Obsolete Category Intelligence

When did you last evaluate your buyer personas?

Working with outdated intel means your category understanding is incomplete, if not flat out wrong. Keep your buyer personas fresh and never miss out on what drives your customers.

What Customers Say About Our Market Research Firm

More About Our Buyer Persona Research Approach

How To Produce Data Driven Personas

Too often, customer personas get lost in the wind. Either they get considered and forgotten, or no one cares about them from the onset. These common issues often stem from one core problem: Zero data was used to create those personas! In order for team members to buy into personas, and for personas to have [...]

Actionable Buyer Persona Research

Fluff is great when talking about a sweet confectionary marshmallow product. It is not great when talking about market research output. And yet, that's a common complaint when it comes to buyer persona research. The output is fluffy and you can't do anything worthwhile with it. If this is an issue you've faced, it's because [...]

Leveraging Customer Personas To Drive Business Success

How are you keeping your customer front-and-center as you prioritize product, marketing, and sales efforts? Are you and your team adept at understanding what drives your customers, what keeps them from reaching their goals, and why they seek you out in the first place? This is where customer personas come in. At their core, customer [...]


Ready to go build out your buyer personas?