Don't settle for shallow buyer descriptions. Leverage PlanBeyond's deep-digging buyer persona research to uncover customer drivers, pain points, and broader dynamics that impact their purchase decisions. Enjoy the nuanced details you need to create tailored marketing content and collateral, and effective sales processes.
No one-and-done templates here! We meticulously design our studies around your business category and unique research questions. It’s only through tailored research designs that we can get at the buyer persona data that really matters.
We know how to actually talk to people, even the hard to talk to ones. Through diligent interview techniques, we tease out the interesting nuances and details that are critical for producing actionable buyer personas.
You’ll end up with a robust description of who your customer is, getting down into the nitty gritty details of what gets them excited about your product category and what it’ll take to get them to buy. Teams across your organization, like marketing and product development, will have a full-fledged picture of your customer, enabling them to build effective acquisition activities.
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Meghan Weinman
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
John Lusk
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
Karim El-Naggar
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.
