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02, Mar 2024

How To Perform Advertising Testing

Don't you want to put the best ad content in front of your customers? After all, many organizations spend at least 10% of their revenue on marketing. That's a lot of money to lose if your advertising falls flat. It's a key reason organizations allocating significant budget to their media fees often perform advertising testing. [...]

19, Feb 2024

Creating Benchmarks That Build Business Awareness

We often think about benchmarks as internal tools to see how our business is performing. While this is a great reason to use benchmarks, it often takes priority over another great use case: Using them to tout a business (and its know-how) to outside audiences. Because benchmarks are generally fairly simple numbers, they are easy to [...]

24, Jan 2024

Measuring Customer Lifecycle Stages

How strong is your brand? How effective are your marketing and sales activities (relative to the competition)? If you care about any of these things, you need to care about customer lifecycle stages, and how efficiently customers move across those stages. As prospective customers transition from early brand awareness to making a final purchase, they [...]

10, Dec 2023

Jobs To Be Done (JTBD) Research

Nearly 30,000 new products launch each year...and 95% fail. No doubt highly motivated, intelligent people launch these products. Why then, is the failure rate so high? At first glance it doesn't make sense. We're living in a time period with the greatest opportunity to collect and access customer data. It seems we have all the [...]

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