Market Research Services To Drive Your Growth
We help leaders instill a data-centric mindset.
From time-honored brands to up-and-coming technology players, we support regional, national, and international organizations charting strategic paths forward.
Satisfied Clients, From Start Ups To Enterprises
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What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
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PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
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Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
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After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
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Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
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Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
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Grow Your Market Research Chops
22, Jul 2024
Correctly Measure A Product’s Market Size
How often have your rolled your eyes when hearing about a new product's $1 billion market size potential? Yeah, us too. It's exciting to imagine hockey-stick style growth curves when launching a new product. But, the reality is often far different. Flawed approaches to measuring market size lead businesses to overestimate demand for a product [...]
03, Jul 2024
Using Research For A Successful Rebrand
Legacy brands must work hard to stay fresh and compete in crowded categories. It isn't enough to have once been relevant. You need to stay relevant. Rebranding is a powerful approach to maintain relevancy. But it's no easy feat. After all, a successful rebrand isn't just updated logos and color schemes. It's a broader process [...]
12, Jun 2024
Why NPS Tells You Very Little
The Net Promoter Score (NPS) method of measuring customer satisfaction is a simple approach to quickly gauge consumer sentiment. In use for nearly twenty years, NPS is used as a proxy for business resiliency, customer loyalty, and other key performance indicators. But, its very simplicity makes it an extremely limited metric. Its sole focus on [...]
03, May 2024
The Best Ways To Use Zero-Party Data
Capturing customer data is no longer a "set it and forget it" mechanism. With everything from government regulations to customer expectations driving when and how data can be collected, organizations must be increasingly thoughtful about where they source data. Enter zero party data. As a rich source of data direct from customers, zero party data [...]