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From time-honored brands to up-and-coming technology players, we support regional, national, and international organizations charting strategic paths forward.
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PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
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Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
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VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
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Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
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VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
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Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
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Chief of Staff, UXReactor
Grow Your Market Research Chops
03, Nov 2025
Using Conversational AI Surveys To Optimize AEO
AI search has changed how people find information. Instead of typing search terms, they ask full questions in natural language. Just like they're talking to a friend. These systems don't just match words; they understand intent and surface content that feels genuinely helpful. Traditional search optimization doesn't work here. Content written for algorithms sounds robotic, [...]
20, Oct 2025
The Cost Of Skipping Brand Research Before Product Launches
You've spent months building a product. The features are solid, the pricing is competitive, and your go-to-market plan checks all the boxes. But most product launches underperform not because the product is bad, but because teams make expensive assumptions about how their brand is perceived and what messaging resonates. The instinct is to skip brand [...]
22, Sep 2025
How To Perform B2B Product Concept Research
Most B2B product failures share a common thread: companies skip rigorous concept validation and jump straight into development based on internal assumptions about what customers need. The result is predictable: millions invested in products that solve problems customers don't prioritize, offer features they won't pay for, or require implementation efforts they can't realistically manage. B2B [...]
15, Sep 2025
Data Driven Pricing Strategies
Pricing is one of the most critical decisions businesses make. Price too high and your customers may walk away. Price too low and you leave money on the table. Yet most companies set prices using educated guesses, competitive mimicking, or simple cost-plus formulas. The stakes couldn't be higher. A 1% improvement in pricing typically delivers [...]
