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06, Sep 2023

How Voice Of The Customer Research Drives Business Strategy

"Listen to your customers" is a mantra we hear all of the time. And, while it's a great mantra, it's only as good as your follow through. Organizations that truly want to succeed need a systemic process to not just listen to, but also act on, customer feedback. This is where voice of the customer [...]

03, Sep 2023

How To Track Your Brand Health

You'd be hard pressed to find a single category with only one brand. That means from day one, you'll always be asking, "Do we have a strong brand?" Brand health tracking studies answer this very question. By uncovering a variety of dimensions—awareness, perceptions, and usage—these studies give you an objective view of how you stack [...]

21, Aug 2023

Measure Price Elasticity Via The Gabor Granger Model

Pricing a product or service is really hard. For some, it's one of the hardest components of any go-to-market plan. Understandably so. Price a product too high and you risk customer alienation. Price a product too low and you leave money on the table. But, if you find the sweet spot, you maximize revenue and [...]

20, Jun 2023

When To Use A Conjoint Analysis

What Is A Conjoint Analysis A conjoint analysis is a market research approach that helps you understand how people make decisions. With conjoint analyses, you can identify how people make trade-offs that impact their preferences. In essence, it aims to replicate the real-time decisions individuals make during any purchase decision. Customers are faced with many [...]


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