Technology & Software Market Research Firm

Make sure your users have frictionless experiences as they ramp up and use your products.

We provide comprehensive UX research to assess customer journeys, bottlenecks, and usability opportunities to ensure that your product meets customer expectations.

We know the list of features you want to offer is greater than the development resources you have to create them.

Feature prioritization research isolates the features customers truly need versus those that are nice-to-haves, giving you a green-light for how to build out your product roadmap.

Staying on the leading edge means regularly launching new and innovative products.

By offering both interview and survey-based product concept research, we support our clients with objective inputs to now what their customers will love…and what they won’t.

Improve acquisition costs and sales cycles by knowing how your customers learn about, and evaluate, your product category.

Our customer journey mapping research explores the unique stages in the customer journey so you know who you have to influence, and how, to get customers to buy.

Develop a pricing model that maximizes revenue, all while maximizing market share too.

We provide insights into customer willingness to pay, price elasticity, competitive pricing, and value perceptions so that you pinpoint the price points and models that customers will accept.

Get ahead of problems before you lose the customers you worked so hard to acquire and onboard.

Customer churn analysis lets you identify the factors driving customer dissatisfaction early on, given you key intel to act on issues before the truly hurt your bottom line.