A key component of any go-to-market plan is how you will price your product, which includes everything from the price point itself to how and when you'll charge for it. It's a lot of levers to consider. But, with price optimization research, you can gain the peace of mind that you're picking the right pricing approach for your customer base.
Charge too little and people may question your product quality. Charge too much and you may alienate potential buyers. Thankfully, with pricing research, you can see exactly where these swings occur to find your pricing sweet spot.
Everyone wants to pay less…but that doesn’t mean they won’t pay a premium. By understanding how sensitive people are to price, and where purchase intent actually drops off, you can pinpoint how to charge people to maximize profit.
With some types of price optimization studies, we can even read the trade-offs people will make between price and other product dimensions (e.g. size, flavor, claims). This helps organizations determine how much, or how little, they need to charge given how they want to launch their product.
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Meghan Weinman
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
John Lusk
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
Karim El-Naggar
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.
