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Customer Segmentation Research

You can't be everything to everyone. Develop a detailed understanding of the unique customer segments in your product and service category to identify who your best target is, and how to get them to buy. With customer segmentation research in-hand, you can develop brand messaging, positioning, and go-to-market plans that will actually get customers to buy.

What To Expect From Customer Segmentation Research

In Depth
Surveys
The foundation of customer segmentation research work begins with detailed survey design. We think through the different demographic and psychographic elements that could influence unique customer segments, and make sure those elements get captured within the research design.

Detailed
Segments
Customer segmentation research can sometimes uncover six or more unique types of groups that purchase from your product category. This lets you visualize all of the different buyers that are out there, and more importantly, the ones that will likely make for the best customer.

Brand
Impact
The final results from customer segmentation work yields detailed insights into what makes people interested in a product or service…but also what’s keeping them from buying. This will help you develop tailored positioning and messages that helps get through the fog.

When Is It Time For Customer Segmentation Research

Go To Market
Planning

Good go-to-market plans make crystal clear distinctions about who your customer target is, and who it isn’t. Customer segmentation research lets you uncover these unique segments and identify which ones are the best customer target.

Market
Disruptions

Are there new players on the field? New information coming out that impacts how people thing about your product or category? Major industry dynamic changes mean you need to understand how these shifts are impacting different customer groups and how they evaluate your brand and products.

Messaging
Intel

Do you need to know what kind of messaging and positioning will resonate with your customers? Customer segmentation research unearths the features and benefits people care about so that you can create effective, tailored marketing.

Product
Design

Chances are, you can’t launch every single product or service you want. You have to pick. With customer segments in-hand, you’ll know who your core target customer is, and will be able to prioritize product or feature launches that ensure re-purchase or help you acquire new customers.

What Our Clients Have To Say

More About Our Customer Segmentation Approach

The Ins & Outs Of Segmentation Research

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How Segmentation Positively Impacts Marketing

With so many potential customers to go after, who is the best target? And, how do you target them? These are key questions anyone developing marketing or go-to-market plans must answer. After all, how can you…

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How To Reach The Greatest Number Of Customers

All businesses work with finite resources. This means making trade-offs is a daily activity. In the world of marketing and product development, this means deciding which products get launched or which…

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