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Customer Segmentation Research

You can't be everything to everyone. Develop a detailed understanding of the unique customer segments in your product and service category to identify who your best target is, and how to get them to buy. With customer segmentation research in-hand, you can develop brand messaging, positioning, and go-to-market plans that will actually get customers to buy.

What To Expect From Customer Segmentation Research

The foundation of customer segmentation research work begins with detailed survey design. We think through the different demographic and psychographic elements that could influence unique customer segments, and make sure those elements get captured within the research design.
Customer segmentation research can sometimes uncover six or more unique types of groups that purchase from your product category. This lets you visualize all of the different buyers that are out there, and more importantly, the ones that will likely make for the best customer.
The final results from customer segmentation work yields detailed insights into what makes people interested in a product or service…but also what’s keeping them from buying. This will help you develop tailored positioning and messages that helps get through the fog.

When Is It Time For Customer Segmentation Research

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