You can't be everything to everyone. Develop a detailed understanding of the unique customer segments in your product and service category to identify who your best target is, and how to get them to buy. With customer segmentation research in-hand, you can develop brand messaging, positioning, and go-to-market plans that will actually get customers to buy.
What To Expect From Customer Segmentation Research
The foundation of customer segmentation research work begins with detailed survey design. We think through the different demographic and psychographic elements that could influence unique customer segments, and make sure those elements get captured within the research design.
Customer segmentation research can sometimes uncover six or more unique types of groups that purchase from your product category. This lets you visualize all of the different buyers that are out there, and more importantly, the ones that will likely make for the best customer.
The final results from customer segmentation work yields detailed insights into what makes people interested in a product or service…but also what’s keeping them from buying. This will help you develop tailored positioning and messages that helps get through the fog.
When Is It Time For Customer Segmentation Research
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.