Do you know exactly what features and benefits your product should offer to maximize purchase interest? Product optimization research gives you an objective lens to help prioritize which features make the cut and which ones you can do without.
With this type of research, you can test the relative importance of different high level features like size or flavor. But, you can also dig into the relative importance of options within each feature like 8 ounce containers vs. 12-ounce containers. This lets you see both the forest and the trees.
Price points and pricing models can be included in this type of work. This means you not only get a clear read on product features but also the price points people are willing to accept.
Some product features or benefits may be alienating. With product optimization tests, you’ll see what those features are, and exactly where those alienation inflection points exist.
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Meghan Weinman
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
John Lusk
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
Karim El-Naggar
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.
