What To Expect From Thought Leadership Research
At the core of producing PR-worthy thought leadership is designing survey questions that will yield unique findings. We think through what’s relevant to customers and news outlets covering your category to make sure we have questions in place that will yield interesting results.
Results By Segment
One powerful outcome of thought leadership research is identifying that unique segments think or behave differently around a key topic. It could be Gen Z vs Boomers, young managers vs senior leaders, or some other unique grouping. By analyzing the data by unique cohort, we can uncover unexpected and attention-grabbing patterns.
Finding PR-worthy gems can feel like a needle in a haystack exercise. This is why we slice and dice the data in a variety of ways. By digging deep, we’ll spot the stories that are worth pitching and worth outlets covering.
When Is It Time To Perform Thought Leadership Research
Building Brand Awareness
Getting your thought leadership picked up by PR outlets helps drive awareness for your brand.
These outlets have incredible reach and act as important gatekeepers in helping new customers learn about your business.
Thought leadership research yields a treasure trove of findings.
This means you don’t get just one single research report. Instead, you can build out infographics, ebooks, white papers, and countless blog posts with just one project investment.
Showing Category Relevance
Regularly publishing thought leadership shows current and potential customers that you are on the leading edge of your space.
It demonstrates your relevance and your desire to help them stay current and on top of evolving trends.
Improving Online Search Position
An upside of thought leadership pieces is inbound links from reputable online publications.
This sends strong signals to search engines that you’re a good website and are worthy of page-one rankings.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Chief of Staff, UXReactor
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