What To Expect From Thought Leadership Research
Tailored Designs
At the core of producing PR-worthy thought leadership is designing survey questions that will yield unique findings. We think through what’s relevant to customers and news outlets covering your category to make sure we have questions in place that will yield interesting results.
Results By Segment
One powerful outcome of thought leadership research is identifying that unique segments think or behave differently around a key topic. It could be Gen Z vs Boomers, young managers vs senior leaders, or some other unique grouping. By analyzing the data by unique cohort, we can uncover unexpected and attention-grabbing patterns.
PR Opportunities
Finding PR-worthy gems can feel like a needle in a haystack exercise. This is why we slice and dice the data in a variety of ways. By digging deep, we’ll spot the stories that are worth pitching and worth outlets covering.
When Is It Time To Perform Thought Leadership Research
Building Brand Awareness
Getting your thought leadership picked up by PR outlets helps drive awareness for your brand.
These outlets have incredible reach and act as important gatekeepers in helping new customers learn about your business.
Content Development
Thought leadership research yields a treasure trove of findings.
This means you don’t get just one single research report. Instead, you can build out infographics, ebooks, white papers, and countless blog posts with just one project investment.
Showing Category Relevance
Regularly publishing thought leadership shows current and potential customers that you are on the leading edge of your space.
It demonstrates your relevance and your desire to help them stay current and on top of evolving trends.
Improving Online Search Position
An upside of thought leadership pieces is inbound links from reputable online publications.
This sends strong signals to search engines that you’re a good website and are worthy of page-one rankings.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
More About Our Thought Leadership Approach
How To Ask Thought Leadership Research Questions
The foundation of every insightful thought leadership report is the quality of the questions you ask. Stunning statistics and fresh insights don’t come from generic or surface-level queries. They result from questions designed to dig deeper, challenge assumptions, and reveal real stories within your industry. That means asking about evolving trends, homing in on concrete [...]
Use Original Research To Get PR
Getting any kind of PR can feel next to impossible, especially when you have nothing seemingly new to talk about. Your business isn’t new. Your product isn’t new. Therefore, journalists don’t have anything new to report on. Enter in original research. Developing and publishing original research is that newness you need to get on journalists’ [...]
Creating Benchmarks That Build Business Awareness
We often think about benchmarks as internal tools to see how our business is performing. While this is a great reason to use benchmarks, it often takes priority over another great use case: Using them to tout a business (and its know-how) to outside audiences. Because benchmarks are generally fairly simple numbers, they are easy to [...]
