Are you looking to get your name out in relevant PR outlets and trade journals? Or, maybe you need to fuel your content marketing engine. Producing thought leadership pieces driven by original research is a time-tested way to show you're on the cutting edge of your category...all while helping boost your overall awareness and brand recognition.
At the core of producing PR-worthy thought leadership is designing survey questions that will yield unique findings. We think through what’s relevant to customers and news outlets covering your category to make sure we have questions in place that will yield interesting results.
One powerful set of findings in thought leadership pieces is the way one group varies from another. Maybe it’s men vs women, Gen Z vs Boomers, or one industry segment from another. By analyzing the data by unique group, we can uncover unexpected and attention-grabbing patterns.
Finding PR-worthy gems can feel like a needle in a haystack exercise. This is why we slice and dice the data in a variety of ways. By digging deep, we’ll spot the stories that are worth pitching and worth outlets covering.
When Is It Time To Perform Thought Leadership Research
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Meghan Weinman
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
John Lusk
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
Karim El-Naggar
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.
Ready to launch thought leadership research?
Tell us a little about you and your business goals, and we'll be in touch shortly.
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