What To Expect From Thought Leadership Research

Tailored Designs

At the core of producing PR-worthy thought leadership is designing survey questions that will yield unique findings. We think through what’s relevant to customers and news outlets covering your category to make sure we have questions in place that will yield interesting results.

Thought Leadership Research Firm - Tailored Design
Thought Leadership Research Firm - Results By Segment

Results By Segment

One powerful outcome of thought leadership research is identifying that unique segments think or behave differently around a key topic. It could be Gen Z vs Boomers, young managers vs senior leaders, or some other unique grouping. By analyzing the data by unique cohort, we can uncover unexpected and attention-grabbing patterns.

PR Opportunities

Finding PR-worthy gems can feel like a needle in a haystack exercise. This is why we slice and dice the data in a variety of ways. By digging deep, we’ll spot the stories that are worth pitching and worth outlets covering.

Thought Leadership Research Firm - PR Stories

When Is It Time To Perform Thought Leadership Research

Building Brand Awareness

Getting your thought leadership picked up by PR outlets helps drive awareness for your brand.

These outlets have incredible reach and act as important gatekeepers in helping new customers learn about your business.

Content Development

Thought leadership research yields a treasure trove of findings.

This means you don’t get just one single research report. Instead, you can build out infographics, ebooks, white papers, and countless blog posts with just one project investment.

Showing Category Relevance

Regularly publishing thought leadership shows current and potential customers that you are on the leading edge of your space.

It demonstrates your relevance and your desire to help them stay current and on top of evolving trends.

Improving Online Search Position

An upside of thought leadership pieces is inbound links from reputable online publications.

This sends strong signals to search engines that you’re a good website and are worthy of page-one rankings.

What Customers Say About Our Market Research Firm

More About Our Thought Leadership Approach

Creating Benchmarks That Build Business Awareness

We often think about benchmarks as internal tools to see how our business is performing. While this is a great reason to use benchmarks, it often takes priority over another great use case: Using them to tout a business (and its know-how) to outside audiences. Because benchmarks are generally fairly simple numbers, they are easy to [...]

Powering Your Content Marketing With Research

Content marketing might seem all the rage. Just produce blog posts or eBooks and new customers will find you. Right? Well, not quite. Your content marketing must actually be good! That means it must be informative and novel while (in our opinion) providing your audience something new or compelling that's worth their time. This is [...]

Use Original Research To Get PR

Trying to get PR of any kind once your company has been around the block a few times is next to impossible. Your business isn't new. Your product isn't new. Therefore, journalists don't have anything to report on. Enter in original research. Sure, it's a non-traditional use of market research. But, it's a creative, effective [...]


Ready to launch thought leadership research?