What To Expect From Product Concept Tests
Customer Drivers
It’s not enough to know if customers do or do not like a product. You must also know why they feel that way. By understanding intrinsic drivers of product concept interest, our research provides insight not just into which concepts to develop but also how to develop them to address customer needs.
Objective Prioritization
A powerful part of product concept research is the ability to test several concepts at one time, especially with survey-based methods. This affords you objective reads across multiple ideas to prioritize product roadmap plans.
Segment Preferences
By including a broad range of respondents in your studies, you’ll understand how well certain products resonate with certain groups, and why. You’ll know what features or products you need to address different types of customers.
When Is It Time To Perform A Product Concept Test
New Product Development
Are you having trouble deciding which products or features to prioritize on your roadmap? Let the data guide you.
Product concept tests use objective benchmarks to measure concepts against each other, letting you see which ones truly have legs.
Competitive Differentiation
In hyper competitive markets, the products or features you launch can be the difference between being innovative or being yet another boring old brand.
Use product concept tests to see which ideas will give you a competitive edge.
Entering New Markets
Entering a new market comes with a lot of risk…but also a lot of rewards.
Be sure you’re entering new markets with the products and features customers actually want by fielding concept tests with relevant category buyers.
Cross-Segment Adoption
Are you trying to attract different types of customers? If so, one single product likely won’t be enough.
Test how well different product ideas resonate with different customer segments to see what product mix you need to attract a breadth of customer groups.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
More About Our Product Concept Testing Approach
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