Do you have a lot of product ideas, but aren't quite sure what your customers will really want? With a qualitative and quantitative product concept test, you can use objective inputs to feel confident in your early product ideation and later-stage product refinement.
When you’re early to the product development game, qualitative research is a great way to do early concept testing. You can glean details about a person’s personal or professional life that helps define how a product must work, or what it must feature, to be relevant.
One of the powerful parts of product concept test is that you can test several high-level concepts at once. Especially when using quantitative methods. This means you you’ll get clear, objective reads of how impactful different products are, in a very short span of time.
By including a broad range of respondents in your studies, you’ll understand how well certain products resonate with certain groups, and why. This offers objective insights into what features or products you may need to address different customer groups.
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond's research enabled satisfaction benchmarking and gave our team key measures to meet or exceed in order to make specific marketing claims. The work was completed ahead of schedule and provided a set of actionable recommendations we applied to increase customer engagement and loyalty.
Meghan Weinman
Product Development Manager, Puget Sound Energy
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had the actionable data we needed to build effective marketing campaigns and go-to-market plans.
John Lusk
VP & General Manager, Spire Global
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
Karim El-Naggar
CEO, Executive Job Search
Thanks to PlanBeyond, we quickly confirmed the validation points needed to launch our business, and also had a clear set of next steps for our go-to-market plan and marketing activities.
