Understanding the Whys & Hows of Customer Journey Mapping

Understanding the Whys & Hows of Customer Journey Mapping

Customer journey maps help anyone within your organization visualize a customer’s experience as they engage with your business and consider making a purchase. By helping to keep the customer experience front and center, customer journey maps are key tools used by marketing and product teams to build an understanding of their customer and introduce the necessary resources, tools, or products to address their challenges.

How To Choose Marketing Automation Software

How To Choose Marketing Automation Software

If you’re new to marketing automation, chances are you’re scratching your head determining how to choose marketing automation software that will be right for your business. Or, maybe you’re still deciding if what you get is even worth the expense. In this post, we break down the components of marketing automation so you’ll be able to tell if its features and benefits make sense for you.