A business’s website is often the key element that lets customers know they want to buy or request more information. To build a website that truly drives conversion rates, you’ll want to follow eight clear, methodical steps that ensure prospective customers can find your site and, when they do, that they’ll be thrilled by what they see.
While the marketing landscape can appear seemingly endless, you’ll generally find that B2B businesses leverage a select set of tactics. We’ll go throw the most commonly-found tactics in B2B marketing settings, what they typically entail, and when to consider leveraging them.
Having the right marketing strategy not only gives organizations confidence in their tactics but will drastically increase their ability to acquire new customers. Come learn the five stages of any successful marketing strategy plan.
Everyone knows that satisfying your customers matter, yet most companies are so focused on acquiring new customers that they forget about customer retention efforts. In this post, we’ll review why customer retention is so valuable, and the tools and tactics any business can use to keep retention rates high.
Marketing research is powerful. It can be the difference between making intelligent business decisions or making decisions that alienate current and prospective customers. In this post, we’ll explore the typical marketing research methods used and how to pick the right one given your goals and existing customer knowledge.
Learn about the different types of content used in account based marketing (ABM) and when it makes the most sense to use one type of content over another.
If you’re new to marketing automation, chances are you’re scratching your head determining how to choose marketing automation software that will be right for your business. Or, maybe you’re still deciding if what you get is even worth the expense. In this post, we break down the components of marketing automation so you’ll be able to tell if its features and benefits make sense for you.
In this post, we’ll review what CRM software is, why it’s so important to businesses, and how particular features and benefits help organizations isolate valuable opportunities, improve how they manage deals, and ensure that they are creating and fostering positive experiences for prospective customers.
B2B customer interviews are a great way to inform product development and marketing. In this post we’ll review when interviews are the right research methodology (as opposed to other options), what you’ll need to get started to be successful along the way, and the main questions you’ll want to use.
When it’s time to decide what marketing to do, understanding the difference between owned, earned and paid channels is extremely valuable. Knowing how each impacts business performance and metrics is a necessary step to isolating the best tactics for your business.