Customer journey maps help anyone within your organization visualize a customer’s experience as they engage with your business and consider making a purchase. By helping to keep the customer experience front and center, customer journey maps are key tools used by marketing and product teams to build an understanding of their customer and introduce the necessary resources, tools, or products to address their challenges.
A business’s website is often the key element that lets customers know they want to buy or request more information. To build a website that truly drives conversion rates, you’ll want to follow eight clear, methodical steps that ensure prospective customers can find your site and, when they do, that they’ll be thrilled by what they see.
Everyone knows that satisfying your customers matter, yet most companies are so focused on acquiring new customers that they forget about customer retention efforts. In this post, we’ll review why customer retention is so valuable, and the tools and tactics any business can use to keep retention rates high.
Marketing research is powerful. It can be the difference between making intelligent business decisions or making decisions that alienate current and prospective customers. In this post, we’ll explore the typical marketing research methods used and how to pick the right one given your goals and existing customer knowledge.
If you’re new to marketing automation, chances are you’re scratching your head determining how to choose marketing automation software that will be right for your business. Or, maybe you’re still deciding if what you get is even worth the expense. In this post, we break down the components of marketing automation so you’ll be able to tell if its features and benefits make sense for you.