Running Competitive Audits To Kick Start Customer Acquisition

Running Competitive Audits To Kick Start Customer Acquisition

Taking a structured approach to analyzing competitive marketing and acquisition efforts is a key step in setting marketing priorities and learning how to differentiate yourself in a crowded territory. We’ll cover all the key components of a competitive lead generation audit and why they’re valuable to explore as well as what to do once you’ve compiled your data together.

Understanding the Whys & Hows of Customer Journey Mapping

Understanding the Whys & Hows of Customer Journey Mapping

Customer journey maps help anyone within your organization visualize a customer’s experience as they engage with your business and consider making a purchase. By helping to keep the customer experience front and center, customer journey maps are key tools used by marketing and product teams to build an understanding of their customer and introduce the necessary resources, tools, or products to address their challenges.