Putting the right marketing strategies and brand frameworks in place means a lot of upfront investment in non-working capital. Don’t be left wondering if it’s worth it! Learn how to measure if investments in branding play a role in improving customer acquisition costs.
Taking a structured approach to analyzing competitive marketing and acquisition efforts is a key step in setting marketing priorities and learning how to differentiate yourself in a crowded territory. We’ll cover all the key components of a competitive lead generation audit and why they’re valuable to explore as well as what to do once you’ve compiled your data together.
Customer journey maps help anyone within your organization visualize a customer’s experience as they engage with your business and consider making a purchase. By helping to keep the customer experience front and center, customer journey maps are key tools used by marketing and product teams to build an understanding of their customer and introduce the necessary resources, tools, or products to address their challenges.
A business’s website is often the key element that lets customers know they want to buy or request more information. To build a website that truly drives conversion rates, you’ll want to follow eight clear, methodical steps that ensure prospective customers can find your site and, when they do, that they’ll be thrilled by what they see.
Everyone knows that satisfying your customers matter, yet most companies are so focused on acquiring new customers that they forget about customer retention efforts. In this post, we’ll review why customer retention is so valuable, and the tools and tactics any business can use to keep retention rates high.
Marketing research is powerful. It can be the difference between making intelligent business decisions or making decisions that alienate current and prospective customers. In this post, we’ll explore the typical marketing research methods used and how to pick the right one given your goals and existing customer knowledge.