Understanding the Whys & Hows of Customer Journey Mapping

Understanding the Whys & Hows of Customer Journey Mapping

Customer journey maps help anyone within your organization visualize a customer’s experience as they engage with your business and consider making a purchase. By helping to keep the customer experience front and center, customer journey maps are key tools used by marketing and product teams to build an understanding of their customer and introduce the necessary resources, tools, or products to address their challenges.