What We Bring To The Table
Long-Term Partnerships
We’re not a one-and-done kind of team. We work with clients across projects and initiatives, helping leverage prior findings to drive evolving strategic direction.
Data-Centric Approaches
Whether it’s using quantitative or qualitative methods, we love gathering the market intel and customer data needed to develop objective business recommendations.
Complete Collaboration
No one knows their industry better than our clients. That’s why we partner with clients to marry their sector expertise with our marketing and research know-how.
Cross-Industry Experience
From seafood and utilities to high-end pens and non-profits, we’ve seen it all. No matter what you focus on, we can find a way to make it compelling to customers or donors.
Clients Big & Small
We work with startups, 100+ year old enterprises, and everything in between. Regardless of your goals and budgets, we can adapt to you.
Educating Along The Way
No research or strategy experience, no problem! We share best practices and how-to’s through every step of the process so clients see how we’ll get from start to finish.
Satisfied Clients, From Start Ups To Enterprises
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
Our Two Cents On Research Best Practices
03, Sep 2023
How To Track Your Brand Health
You'd be hard pressed to find a single category with only one brand. That means from day one, you'll always be asking, "Do we have a strong brand?" Brand health tracking studies answer this very question. By uncovering a variety of dimensions—awareness, perceptions, and usage—these studies give you an objective view of how you stack [...]
21, Aug 2023
Measure Price Elasticity Via The Gabor Granger Model
Pricing a product or service is really hard. For some, it's one of the hardest components of any go-to-market plan. Understandably so. Price a product too high and you risk customer alienation. Price a product too low and you leave money on the table. But, if you find the sweet spot, you maximize revenue and [...]
20, Jun 2023
When To Use A Conjoint Analysis
What Is A Conjoint Analysis A conjoint analysis is a market research approach that helps you understand how people make decisions. With conjoint analyses, you see how people make trade-offs in real time, giving you much needed intel on what features to emphasize, and which ones to deprioritize. In essence, it replicates the real-time decisions [...]
02, Oct 2023
Package Optimization Research
You can't judge a book by its cover...but everybody does. The same applies to packaging. You may have a killer product. But, if the packaging doesn't shine, customers just won't buy it. Packaging research addresses this dynamic head on. It makes different packaging ideas compete head-to-head, giving you objective benchmarks to measure how compelling each [...]
