What We Bring To The Table
Weâ€™re not a one-and-done kind of team. We work with clients across projects and initiatives, helping leverage prior findings to drive evolving strategic direction.
Whether itâ€™s using quantitative or qualitative methods, we love gathering the market intel and customer data needed to develop objective business recommendations.
No one knows their industry better than our clients. Thatâ€™s why we partner with clients to marry their sector expertise with our marketing and research know-how.
From seafood and utilities to high-end pens and non-profits, weâ€™ve seen it all. No matter what you focus on, we can find a way to make it compelling to customers or donors.
Clients Big & Small
We work with startups, 100+ year old enterprises, and everything in between. Regardless of your goals and budgets, we can adapt to you.
Educating Along The Way
No research or strategy experience, no problem! We share best practices and how-toâ€™s through every step of the process so clients see how weâ€™ll get from start to finish.
Satisfied Clients, From Start Ups To Enterprises
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldnâ€™t have been able to get without their support. They acted like our success was their success.
Chief of Staff, UXReactor
Our Two Cents On Research Best Practices
09, Mar 2023
It takes a lot to build a well-loved, revenue-driving brand. But, sometimes, brands lose their luster. Maybe they just don't keep up with the times. Perhaps they represent outdated technology or ideals. Or, they possibly just haven't gotten the investment needed to stay bright and shiny. Regardless of what leads to this point, the fact [...]
06, Mar 2023
Content marketing might seem all the rage. Just produce blog posts or eBooks and new customers will find you. Right? Well, not quite. Your content marketing must actually be good! That means it must be informative and novel while (in our opinion) providing your audience something new or compelling that's worth their time. This is [...]
22, Feb 2023
How often have your rolled your eyes when hearing about a new product's $1 billion market size potential? Yeah, us too. It's exciting to imagine hockey-stick style growth curves when launching a new product. But, the reality is far different. Flawed approaches to measuring market size lead businesses to overestimate demand for a product or [...]
15, Apr 2023
Too often, customer personas get lost in the wind. Either they get considered and forgotten, or no one cares about them from the onset. These common issues often stem from one core problem: Zero data was used to create those personas! In order for team members to buy into personas, and for personas to have [...]