What To Expect From Customer Intelligence Research
Purchase Drivers
A company’s product and marketing should reflect what really gets customers to buy. Customer intelligence research separates the nice-to-haves from the need-to-haves so you know where to allocate your resources.
Path To Purchase Maps
Purchase decisions take time. They often go through many stages and are influenced by several parties. Our customer intelligence research lets you walk through your customers’ shoes so you understand their entire journey.
Business Opportunities
What does the market want that no one in your category is offering? If you can build that, you can stay one step ahead of the competition.
With customer intelligence research, we drill down into what customers really want to see from you or your competition so that you can innovate and be seen as a market leader.
When Is It Time To Perform Customer Intelligence Research
Market Entry
If you’re new to a market (or considering entering a new market), you’ll need to get a strong handle on customer needs, wants, and expectations.
Without this intel, you’ll be making blind decisions.
Scaling Acquistion
Do you know where your customers go to learn about your category? Let alone what they need to make a purchase decision?
Gathering customer feedback helps you pinpoint what tactics you want to leverage, and which ones you’ll want to avoid.
New Product Entry
New product introductions come with big risks…but also big rewards. They are a key way to stay one step ahead of the competition.
Be sure to capture customer feedback to develop products that let you stand out.
Market Shifts
Have new players quickly entered your category? Is your category seeing technology disruptions?
Market and category evolutions mean customer perceptions are changing. Keep your finger on the pulse of these changes so you don’t get left behind.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
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