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Marketing Operations

A strong marketing acquisition machine is built on the shoulders of a solid systems and analytics foundation. PlanBeyond’s automation and analytics expertise will make sure you have the tools you need, and that they’re set up correctly, so you always know how your tactics are performing and how you can make them even better.

Marketing Automation

See your customer conversion rates skyrocket. With the right systems and marketing channel automation in place, you’ll optimize your customer experience and give your prospects the info they need so that they want to buy.
  • – Software Assessments & Implementation
  • – Email Automation & Optimization
  • – Lead Nurturing Protocols
  • – A/B Testing Assessments

Analytics & Reporting

Never be left wondering if your marketing is working. With the right back-end database and data-collection protocols, you’ll be able to whip up reports in a cinch…and have a near real-time view of how well your marketing efforts are performing.
  • – Database Assessments
  • – Contact Field Mapping & Creation
  • – Report Development & Automation
  • – Pixel & Tag Implementation

Marketing – Sales Alignment

Enjoy a well-oiled marketing and sales machine. With crystal clear alignments between teams, coupled with performance visibility, you won’t just be bringing in leads, you’ll be closing them too.
  • – Lifestage Definitions
  • – Marketing & Sales Software Integrations
  • – Funnel Analytics & Reporting
  • – Funnel Collateral Development

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