What To Expect From In Home Product Use Tests (IHUTs)
Benchmark Measurements
Knowing how your product performs isn’t just about customer opinion. It’s about measurable, trackable results. Our In Home Usage Testing establishes clear performance benchmarks based on real user behavior, letting you understand if your product meets key standards and where it excels or falls short.
Market Comparisons
Your product doesn’t exist in a vacuum. We ask the same questions about your product and the competition to deliver clear, objective comparisons. See where you lead, where you lag, and exactly how to sharpen your edge.
Actionable Feedback
Raw data is only useful if it leads to action. Our In Home Usage Testing delivers clear, actionable feedback that shows you exactly what to improve and how. This helps you turn real customer experiences into meaningful product enhancements that drive success.
When To Perform Product In Home Use Tests (IHUTs)
New Product Launch
Preparing to launch a new product? IHUTs provide objective measurements to confirm your product meets key criteria before it hits the market, giving you confidence that it will meet customer needs and perform as expected.
Testing Product Changes
Want to take your current product to the next level without risking your loyal customers? Use an IHUT to let you compare the original and updated versions side-by-side, and ensure that your improvements match or outperform what customers already love.
Assessing Competitive Position
Wondering if your competitors’ new features or changes are giving them an edge? IHUTs show you how their product feels, tastes, and performs compared to yours—so you can see if you’re leading or need to catch up.
Addressing Customer Complaints
Hearing complaints but not sure if they’re widespread or one-offs? IHUTs help you dig deeper by testing your product in real homes to see if issues are real and common, or just isolated incidents.
What Customers Say About Our Market Research Firm
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