What To Expect From Go To Market Research
Finding Purchase Barriers
Successfully taking a product to market means overcoming customer concerns.
That’s why we make a point of exploring purchase barriers within our GTM research. With this intel in hand, you’ll understand the product and marketing evolutions needed to bypass concerns and close new sales.
Ideal Customer Targets
You can’t be everything to everyone. That’s why much of our go to market research includes identifying and understanding unique customer segments. It ensures you understand who your ideal target should be, and what it’ll take to get them to buy.
Tactics & Channels
We know that most organizations are working with limited resources. That’s why we use go to market research to explore the marketing channels and tactics that will drive material new customer growth.
When Is It Time To Perform Go To Market Research
New Category Entry
Are you about to enter a new market?
If so, there’s likely a lot that you don’t know. Rather than fumble around, field GTM research to inform all the key elements needed to fuel effective product launches and marketing campaigns.
Scaling Customer Acquisition
Do you know what marketing activities to prioritize, and which ones don’t deserve your funds?
GTM research identifies the marketing channels and activities that impact purchase decisions and therefore warrant your budget.
Messaging Frameworks
Don’t be left wondering what positioning and messaging you need to get through the fog.
GTM research identifies how you need to talk about your brand or product to get customers ready to buy.
New Customer Targeting
If you’re selling to a new customer segment, you’ll likely need to switch up your marketing status quo.
GTM research tells you what sets these customers apart so that you can successfully tailor your marketing plans.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
More About Our Go To Market Research Approach
Performing Customer Segmentation For Better Marketing Results
With so many potential customers to go after, who is the best target? And, how do you target them? These are key questions anyone developing marketing or go-to-market plans must answer. After all, how can you create compelling marketing positioning and messaging, let alone pick the right marketing channels, if these questions remain unanswered. This [...]
Developing Go To Market Research
How do you avoid being one of the 90% of companies that launch failed products this year? One clear failure mitigation approach is developing a Go To Market (GTM) plan that identifies market opportunities and outlines a clear path for a successful launch. However, the most successful GTM plans are based on objective market intelligence and strategy. This [...]
Building Strong Go To Market Plans For Successful Product Launches
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
