What's Included in Your Pack
Everything you need to evaluate your product concept’s market potential before you build
Concept Survey
Base survey to measure product purchase interest, value, and relevance.
Audience Sample
Access to 300 consumers from your target demographic for objective data reads.
Analysis & Reporting
Custom report with benchmarks for a clear picture concept strengths and weakness.
Ready to validate your product ideas?
Get started today and receive your insights in as little as 15 business days.
Why Choose Our Product Concept Research Pack
Eliminate guesswork with clear, fast insights that guide your product development decisions
Fast Turnaround
From kickoff to delivery in as little as 15 business days, helping you make timely product decisions.
Cost Effective
Get reliable, decision-ready product insights without the high price tag of full-scale research.
Actionable Insights
Not just data, but clear recommendations on which product ideas to continue building out.
Expert Guidance
Get the benefit of deep research expertise, minus the complexity of custom project builds.
Simple, Transparent Pricing
Everything you need to evaluate your product concept, without the enterprise price tag
Product Concept Package Test
Perfect for product and marketing teams looking to assess customer response before investing in product development
Starting at…$11,500*
Survey Elements
✔️ Up to four screener criteria for qualified respondents
✔️ Exposure of up to four concepts
✔️ Purchase intent, relevance, and uniqueness metrics
✔️ 3 custom attribute measures (e.g., health, flavor)
✔️ One concept preference measure, with verbatim responses
Process & Support
✔️ Kick off session
✔️ Survey programming and hosting
✔️ Recruitment of 300 respondents
✔️ Data cleaning
✔️ Final report
Your final report will include: A concept leaderboard ranked by key metrics and open-end verbatim to understand specific concept appeal.
*Price subject to recruitment parameters. Niche B2C audiences, B2B audiences, and sample volume increases will raise package costs.
Join leading companies transforming their brand, marketing, and product strategy with our research solutions
