What's Included in Your Package
Everything you need to pinpoint optimal pricing and understand how pricing impacts demand
Pricing Survey
A survey to assess perceived value, acceptable price ranges, and purchase likelihood.
Audience Sample
300 qualified consumers from your target market for objective data on pricing expectations and trade-offs.
Analysis & Reporting
Custom report with demand curves, revenue optimization models, and pricing recommendations.
Ready to price with confidence?
Get started today and receive your insights in as little as 15 business days.
Why Choose Our Pricing Research Package
Lead with strategic pricing based on how your customers truly think about cost and value
Fast Turnaround
Insights delivered in as little as 15 business days, ideal for rapid product or pricing pivots.
Cost Effective
Get reliable, pricing strategy insights without the high price tag of full-scale research.
Actionable Insights
Includes clear price thresholds, ideal price points, and consumer value perceptions.
Expert Guidance
Benefit from senior research expertise, all in a simple package with no drawn-out timelines.
Simple, Transparent Pricing
Everything you need to guide pricing strategy, at a fraction of the cost of traditional pricing studies
Pricing Research Package
Ideal for product, marketing, and revenue teams needing actionable pricing guidance.
Starting at…$12,500*
Survey Elements
✔️ Up to four screener criteria for qualified respondents
✔️ Product concept exposure (e.g., video, image, or text)
✔️ 5 custom attribute questions
✔️ Gabor Granger pricing module
✔️ Purchase intent for up to 8 price points
Process & Support
✔️ Kick off session
✔️ Survey programming and hosting
✔️ Recruitment of 300 respondents
✔️ Data cleaning
✔️ Final report
Your final report will include: A price-based demand curve, elasticity insights to indicate where price sensitivity is steepest, and the optimal price point to maximize revenue.
*Price subject to recruitment parameters. Niche B2C audiences, B2B audiences, and sample volume increases will raise package costs.
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