Research Areas For Consumer Services Companies
Perception Studies
Tap into what your customers really think and feel to stay aligned with evolving needs.
Evaluate attitudes, perceptions, and behaviors of both current and potential customers, to refine messaging, shape services, and stay attuned with customer demand.
Service Concept Testing
Prioritize the right service offerings by evaluating what your customers actually want.
Through interview- and survey-based concept testing, we help you evaluate and refine service ideas and feature sets so that you can prioritize what resonates and avoid costly missteps.
Brand Awareness & Campaign Research
Know where your brand stands—and how to move it forward. We measure brand awareness and campaign performance to show you what’s resonating, what’s not.
Gain clear insights that help you fine-tune messaging, optimize spend, and grow brand recognition with confidence.
Pricing Sensitivity Testing
Find the price point that drives both interest and conversion with our pricing research.
Identify how much customers are truly willing to pay—so you can hit the sweet spot between value and profitability, and price with confidence.
Customer Journey Mapping
Get a front-row seat to how your customers shop your category with our journey map studies.
Uncover how consumers discover, evaluate, and engage with your services from first impression to repeat use. so that you can fine-tune experiences that turn interest into loyalty.
Churn & Retention Analysis
Ensure that your customers stay satisfied and keep coming back with our retention studies.
Whether you offer subscriptions, memberships, or on-demand services, enjoy clear insights to strengthen the customer experience and reduce churn before it starts.
Our Leading Edge Consumer Services Clients
How We've Supported Our Clients' Success
Packaging To Improve Purchase Interest
A CPG company wanted to increase prices, and needed a new package design that increased consumers’ willingness to pay while mitigating price increase concerns among retail category buyers.
Optimizing Benefits & Membership Fees
A credit card company’s product team needed to identify the ideal mix of benefits to offer prospective customers as well as the maximum annual membership fee they could charge before alienating customers.
Measuring Ad Campaign Efficacy
A performance footwear and clothing line was ready to launch a multi-channel marketing campaign. They need to measure its overall efficacy and if certain approaches were better for building brand awareness over others.
Standing Apart In A Crowded Market
Surrounded by both legacy and new category competitors, a D2C services company needed to explore the best ways to leverage evolved messaging, positioning, and customer service to differentiate themselves from the competition.
