How will you not be one of the 90% of companies that launch failed products? When you consider that the #1 reason cited for product failure is lack of market need and alignment, we see one clear failure…

You don’t know out of the gate what set of features and benefits, set at what price, is really going to make a product shine in customers’ minds. Rather than crossing your fingers and hoping you got…

How much should I charge? How much can I charge? These are the classic questions made by anyone launching a new product or service. Sometimes we have strong guidelines in place like competitive…

Just about every company wants more customers, or at the very least wants to build greater awareness for who they are, what they do, and why they’re better than everyone else. The classic answer is, “Let’s go do some…

Do you know how customers benefit intrinsically when they use your brand or product? Or, at the very least, what they hope they’ll get from using it? Sure, you can ask…

How do you talk about your business? Do you describe its products and services in a way that gets your target audience interested and excited? Do you know? Good marketing messaging is like a shiny light…

Typically featuring information on target customers, product positioning, marketing activities, and resource needs, a go to market (GTM) plan outlines how you’ll manage a successful launch…

As a market research method that finds unique groups within a particular population, customer segmentation not only objectively isolates potential customer groups but it also sheds light on what’s needed…

As a series of distinct research components that isolate everything from ideal customer targets to messaging to valuable marketing activities, go to market research forms the foundation of successful…

All businesses work with finite resources. This means making trade-offs is a daily activity. In the world of marketing and product development, this means deciding which products get launched or which…