Don’t wonder how you stack up in customers’ minds. Measure it. Brand awareness research gives you the insights you need to benchmark awareness against the competition.

Learn what customers really think about you and competitive brands, and evaluate how satisfied customers are with products across your category.

Tailored buyer persona research unearths unique customer drivers and pain points, giving you insight into who your buyer is and how to impact their decisions.

Identify the messaging, positioning, marketing activities, customer experience flows, other key dimensions used by your competitors to create a differentiation plan.

Keep your finger on the pulse of customer needs. Our customer intelligence research gives you the insights needed to drive market differentiation and product innovations.

Identify unique buying stages and how customers think at each and every touchpoint. Learn exactly what you need to do to influence customers every step of the way.

Develop a detailed picture of the unique customer groups in your market to isolate your ideal customers and develop targeted positioning and messaging.

Use an objective approach to build the key inputs needed in your go to market plan, from customer targets to positioning, price points, and marketing channels.

Make sure your brand message truly shines. Use message testing to unearth the positioning, value propositions, and brand tone that get customers to buy.

Don’t wonder about ideal price points. Use price optimization research to uncover how to maximize revenue and improve customer purchase intent.