Don’t wonder how you stack up in customers’ minds. Measure it. Brand awareness research gives you the insights you need to benchmark awareness against the competition.

Learn what customers really think about you and competitive brands, and evaluate how satisfied customers are with products across your category.

Tailored buyer persona research unearths unique customer drivers and pain points, giving you insight into who your buyer is and how to impact their decisions.

Identify the messaging, positioning, marketing activities, customer experience flows, other key dimensions used by your competitors to create a differentiation plan.

Keep your finger on the pulse of customer needs. Our customer intelligence research gives you the insights needed to drive market differentiation and product innovations.

Identify unique buying stages and how customers think at each and every touchpoint. Learn exactly what you need to do to influence customers every step of the way.

Develop a detailed picture of the unique customer groups in your market to isolate your ideal customers and develop targeted positioning and messaging.

Use an objective approach to build the key inputs needed in your go to market plan, from customer targets to positioning, price points, and marketing channels.

Get clear, real-world insights into how customers use your product at home. In Home Usage Testing delivers measurable feedback that reveals what’s working, what needs improvement, and how to make your product better.

Don’t guess why customers leave. Know for sure. Lapsed and lost customer research uncovers the real reasons behind churn, giving you insights to win them back and keep future customers loyal.