About Us

Founded in 2016 by Laura Troyani, a professional with over 15 years of marketing experience in start-ups and established settings, PlanBeyond specializes in helping businesses build the business and marketing foundations they need to skyrocket their customer acquisition. With expertise in customer research, marketing strategy, marketing operations and go-to-market planning, PlanBeyond is hyper-focused on getting the strategic fundamentals down pat to ensure organizations can hit their growth goals. We know you care about ROI (of course you should!), so we’re all about establishing key metrics before any engagement and building the systems you need to keep measuring your performance and success along the way.

What We Bring To The Table

Cross-Industry
Experience

From frozen prepared seafood to data protection software, roofing installation, and high-end pens, we’ve seen it all. No matter what you sell, we can find a way to make it compelling to your customer.

Long-Term
Partnerships

We’re not a get-in, get-out kind of team. We work alongside our clients to not just set the right foundations but also get things running smoothly.

Data-Centric
Approaches

We love numbers. Whether it’s market research, measuring marketing attribution, or something in between, we never leave you wondering if something is working. We make sure you can always measure it.

Clients Big
& Small

We work with startups, 100+ year old enterprises, and everything in between. No matter your goals and budgets, we can adapt to you.

Complete
Collaboration

No one knows their industry better than our clients. That’s why we partner with them to marry their in-house know-how with our marketing skills. The end result is tailored research and strategy that works.