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Grow Your Market Research Chops
15, Apr 2024
How To Sell To Enterprise Accounts
So many companies, at some point in their history, think about selling into an enterprise account. This could be the small consumer goods company with a strong track record in regional, specialty markets wondering if they can sell to a Kroger or Albertsons. Or, it could be a B2B SaaS company with some financial backing [...]
02, Mar 2024
How To Perform Advertising Testing
Don't you want to put the best ad content in front of your customers? After all, many organizations spend at least 10% of their revenue on marketing. That's a lot of money to lose if your advertising falls flat. It's a key reason organizations allocating significant budget to their media fees often perform advertising testing. [...]
19, Feb 2024
Creating Benchmarks That Build Business Awareness
We often think about benchmarks as internal tools to see how our business is performing. While this is a great reason to use benchmarks, it often takes priority over another great use case: Using them to tout a business (and its know-how) to outside audiences. Because benchmarks are generally fairly simple numbers, they are easy to [...]
24, Jan 2024
Measuring Customer Lifecycle Stages
How strong is your brand? How effective are your marketing and sales activities (relative to the competition)? If you care about any of these things, you need to care about customer lifecycle stages, and how efficiently customers move across those stages. As prospective customers transition from early brand awareness to making a final purchase, they [...]
