What To Expect From Usage & Attitude Studies
Product Use Cases
Your product may not be meeting the full set of existing customer needs. Or, it may be being used in ways you never anticipated.
When you perform attitude and usage testing, you’ll identify how to further refine your product and service offering to meet and exceed customer expectations.
Category Differentiation
Strong brands stand for something in customers’ minds. They have distinct value or benefits that drive people to choose them. We’ll evaluate how well your brand and others in the category are associated with desired traits or benefits, letting us evaluate if you truly are differentiated.
Brand & Product Satisfaction
Healthy brands and products meet, if not exceed, customer expectations. We’ll evaluate how well you and others in your category fulfill buyer needs to see what red flags, if any, stand in the way of building strong customer satisfaction.
When Is It Time To Perform Usage & Attitude Studies
Limited Benchmarking
Have you taken a recent pulse on your brand perception, especially relative to your competition?
Capturing perception and attitude metrics gives you a sense of where you stack up today and also the KPIs you’ll need to beat out your competitors.
Declining Satisfaction
Are your NPS or customer satisfaction scores dropping?
If so, it’s time to start understanding how your product is failing to meet customer needs or expectations so you can right your ship.
Category Differentiation
Do you know if your brand or product truly stands for something unique?
Attitude and usage testing lets you see if you have a differentiated product, or if work is needed to make your products stand out better.
Ongoing Market Evolutions
Category changes across competitors, regulations, and technology impact how much people think about your products.
If you’re in a category experiencing these challenges, attitude and usage testing tells you how much your brand is impacted.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
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