What To Expect From Brand Health Research
Competitive Benchmarks
Understanding brand health means understanding where your brand ranks compared to the competition. We’ll evaluate the metrics that define health—awareness, trust, relevance—to let you see how you stack up.
Category Positioning
Strong brands stand for something in customers’ minds. They have distinct values or benefits that drive people to choose them. We’ll evaluate how well your brand and others in the category are associated with desired traits, letting us evaluate if you truly are differentiated.
Brand Satisfaction
Healthy brands enjoy robust, positive word of mouth. We’ll evaluate satisfaction levels across category brands and identify what red flags, if any, prevent you from building strong brand affinities.
When Is It Time To Perform Brand Health Research
No Health Benchmarks
Competitive categories are ever-changing. If you’ve never taken a pulse on your brand health, or it’s been years since you did so, it’s time.
Capturing these benchmarks tells you exactly how the category stacks up.
Preparing For Campaigns
Companies getting ready to launch branding or marketing campaigns need to know if they’re moving the needle.
Brand health and loyalty metrics tell you what your brand stands for today, and if those perceptions are changing.
Ongoing Market Evolutions
Are there new competitors on the horizon? Have major changes hit your category?
Brand health studies let you see how these evolutions are impacting your brand strength.
Internal Brand Shake Ups
Have you shaken up how you operate your business? Maybe changed how you run customer service? Or, perhaps evolved how you prioritize product development?
Measuring brand health over time lets you see if these shake ups have positive (or negative) implications.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
More About Our Brand Health & Loyalty Research Approach
How To Track Your Brand Health
You'd be hard pressed to find a single category with only one brand. That means from day one, you'll always be asking, "Do we have a strong brand?" Brand health tracking studies answer this very question. By uncovering a variety of dimensions—awareness, perceptions, and usage—these studies give you an objective view of how you stack [...]
Performing Customer Churn Research
It's hard to make people aware of your product or service. Getting them to actually buy may be even harder. That's why it's so difficult when they decide not to re-purchase. You spent ample time and resources acquiring them, and now you may not recoup your expenses. If you're starting to see more and more [...]
Analyzing When To Sunset A Brand Or Product
It takes a lot to build a well-loved, revenue-driving brand. But, sometimes, brands lose their luster. Maybe they just don't keep up with the times. Perhaps they represent outdated technology or ideals. Or, they possibly just haven't gotten the investment needed to stay bright and shiny. Regardless of what leads to this point, the fact [...]
