What To Expect From Product Optimization Research
The Forest & The Trees
Product optimization research lets you test features big and small. You’ll see what basic features really drive interest. But, you’ll also dig into what levels or components within each feature really get customers excited.
Price Elasticity
We often include price point and pricing model analysis in product optimization research. This means you not only get a clear read on which product features to include but also the price points customers will accept.
Interest Drop Off Points
Some product features or benefits may be alienating. With product optimization tests, you’ll see what those features are, and exactly where those alienation inflection points exist.
When Is It Time For Product Optimization Research
New Product Launches
Are you looking to launch new products? If so, you’ll want to stand out from the competition.
Product optimization tests let you see the features you need for a truly differentiated offering.
New Category Entries
In new, emerging categories, customers may not yet know what they want.
Product optimization studies let you test different feature and pricing options so you know how to build your beta product.
Revenue Maximization
Do you want to maximize revenue from every purchase?
If so, include price points in your product optimization tests to measure where price sensitivities reside.
New Product Refinement
If you completed an initial product concept test, you’re ready to create a more “cooked” idea.
Refine your concepts with product optimization research to home in on the mix of features and benefits needed to build market traction.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
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