What We Bring To The Table
Long-Term Partnerships
We’re not a one-and-done kind of team. We work with clients across projects and initiatives, helping leverage prior findings to drive evolving strategic direction.
Data-Centric Approaches
Whether it’s using quantitative or qualitative methods, we love gathering the market intel and customer data needed to develop objective business recommendations.
Complete Collaboration
No one knows their industry better than our clients. That’s why we partner with clients to marry their sector expertise with our marketing and research know-how.
Cross-Industry Experience
From seafood and utilities to high-end pens and non-profits, we’ve seen it all. No matter what you focus on, we can find a way to make it compelling to customers or donors.
Clients Big & Small
We work with startups, 100+ year old enterprises, and everything in between. Regardless of your goals and budgets, we can adapt to you.
Educating Along The Way
No research or strategy experience, no problem! We share best practices and how-to’s through every step of the process so clients see how we’ll get from start to finish.
Satisfied Clients, From Start Ups To Enterprises
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
Our Two Cents On Research Best Practices
01, Dec 2024
Prepping 2025 Strategy Planning Sessions
Market research is (often) the starting point for many strategic planning activities. It helps uncover why things are or are not working today, and it illuminates viable paths forward. This means that as a market research agency we have front row seats to the critical questions being voiced across our diverse client base. And, we [...]
05, Nov 2024
Why NPS Tells You Very Little
The Net Promoter Score (NPS) method of measuring customer satisfaction is a simple approach to quickly gauge consumer sentiment. In use for nearly twenty years, NPS is used as a proxy for business resiliency, customer loyalty, and other key performance indicators. But, its very simplicity makes it an extremely limited metric. Its sole focus on [...]
04, Oct 2024
Use Original Research To Get PR
Getting any kind of PR can feel next to impossible, especially when you have nothing seemingly new to talk about. Your business isn’t new. Your product isn’t new. Therefore, journalists don’t have anything new to report on. Enter in original research. Developing and publishing original research is that newness you need to get on journalists’ [...]
15, Sep 2024
How To Prioritize Your Product Roadmap
Product teams are tasked with building, managing, and prioritizing product roadmaps, all in the name of reducing customer churn and driving acquisition. How do you get your roadmap right? Including items asked for by customers is certainly one approach. But, making the right call is challenging when customers ask for very different things. Instead, we [...]
