What To Expect From Competitive Landscape Research
Deep Dives
Competitive landscape work can go deep, delving into competitor website sitemaps and individual social media posts to evaluate tone and word usage.
It’s about looking at the details across competitors to identify what unique elements they’re leveraging in their branding, marketing, and sales.
Broader Market Views
While hyper-detailed, competitive landscape research lets you see the forest from the trees.
You understand broader activities happening across the market and the areas your competitors are carving for themselves…all so you can see where you can plant your flag.
Action-Oriented Ideas
While it is a broader review of the market environment, competitive landscape research yields clear, tangible recommendations.
You’ll have a crisp picture of the branding details, marketing materials, and sales enablement tools you need to be successful.
When Is It Time To For Competitive Landscape Research
Go To Market Planning
Good go-to-market plans delineate the clear market position you’ll take, and the tactics and resources needed, to sell your product. Competitive landscape research gives you a sense for the market and what customers expect from players in your industry.
Preparing a Rebrand
Branding is all about creating the unique details that help a set of products stand for something unique. If you’re in the early branding stages, or undergoing a re-brand, you need to know what everyone else is doing so that you can stand apart.
Scaling Customer Acquisition
Do you know which customer acquisition tactics work best? Evaluating what direct or tangential competitors are doing lets you see what compelling tactics to emulate…and which activities to avoid entirely.
Understanding The Competition
New players enter the market all the time. It’s hard to keep track of it all. But, every so often you’ll want to take stock of the category landscape to understand competitor evolutions and what new elements they bring to the table.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
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