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Smarter Decisions.
We are a boutique market research firm driven to help you take data informed actions.
Market Research Services To Drive Your Growth
We help organizations instill a data-centric mindset.
From time-honored brands to up-and-coming technology players, we support regional, national, and international organizations charting strategic paths forward.
Helping Category Leaders Stay Category Leaders
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
Grow Your Market Research Chops
03, Jan 2025
Pinpoint Declining Close Rate Issues
Established companies with market-tested products frequently face a common problem at some point: a declining close rate. After years of solid performance, once-steady win rates start going down. But, the underlying culprits are not clear. Is the product feature set no longer relevant? Has the sale team lost its ability to create value? Perhaps there [...]
01, Dec 2024
Prepping 2025 Strategy Planning Sessions
Market research is (often) the starting point for many strategic planning activities. It helps uncover why things are or are not working today, and it illuminates viable paths forward. This means that as a market research agency we have front row seats to the critical questions being voiced across our diverse client base. And, we [...]
05, Nov 2024
Why NPS Tells You Very Little
The Net Promoter Score (NPS) method of measuring customer satisfaction is a simple approach to quickly gauge consumer sentiment. In use for nearly twenty years, NPS is used as a proxy for business resiliency, customer loyalty, and other key performance indicators. But, its very simplicity makes it an extremely limited metric. Its sole focus on [...]
04, Oct 2024
Use Original Research To Get PR
Getting any kind of PR can feel next to impossible, especially when you have nothing seemingly new to talk about. Your business isn’t new. Your product isn’t new. Therefore, journalists don’t have anything new to report on. Enter in original research. Developing and publishing original research is that newness you need to get on journalists’ [...]
