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05, Nov 2024

Why NPS Tells You Very Little

The Net Promoter Score (NPS) method of measuring customer satisfaction is a simple approach to quickly gauge consumer sentiment. In use for nearly twenty years, NPS is used as a proxy for business resiliency, customer loyalty, and other key performance indicators. But, its very simplicity makes it an extremely limited metric. Its sole focus on [...]

04, Oct 2024

Use Original Research To Get PR

Getting any kind of PR can feel next to impossible, especially when you have nothing seemingly new to talk about. Your business isn’t new. Your product isn’t new. Therefore, journalists don’t have anything new to report on. Enter in original research. Developing and publishing original research is that newness you need to get on journalists’ [...]

15, Sep 2024

How To Prioritize Your Product Roadmap

Product teams are tasked with building, managing, and prioritizing product roadmaps, all in the name of reducing customer churn and driving acquisition. How do you get your roadmap right? Including items asked for by customers is certainly one approach. But, making the right call is challenging when customers ask for very different things. Instead, we [...]

10, Aug 2024

Correctly Measure A Product’s Market Size

How often have your rolled your eyes when hearing about a new product's $1 billion market size potential? Yeah, us too. It's exciting to imagine hockey-stick style growth curves when launching a new product. But, the reality is often far different. Flawed approaches to measuring market size lead businesses to overestimate demand for a product [...]

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