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From time-honored brands to up-and-coming technology players, we support regional, national, and international organizations charting strategic paths forward.
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PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
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Vice President Marketing, Remitly
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VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
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Product Manager, Puget Sound Energy
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VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
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Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
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Chief of Staff, UXReactor
Grow Your Market Research Chops
15, Sep 2024
How To Prioritize Your Product Roadmap
Product teams are tasked with building, managing, and prioritizing product roadmaps, all in the name of reducing customer churn and driving acquisition. How do you get your roadmap right? Including items asked for by customers is certainly one approach. But, making the right call is challenging when customers ask for very different things. Instead, we [...]
10, Aug 2024
Correctly Measure A Product’s Market Size
How often have your rolled your eyes when hearing about a new product's $1 billion market size potential? Yeah, us too. It's exciting to imagine hockey-stick style growth curves when launching a new product. But, the reality is often far different. Flawed approaches to measuring market size lead businesses to overestimate demand for a product [...]
03, Jul 2024
Using Research For A Successful Rebrand
Legacy brands must work hard to stay fresh and compete in crowded categories. It isn't enough to have once been relevant. You need to stay relevant. Rebranding is a powerful approach to maintain relevancy. But it's no easy feat. After all, a successful rebrand isn't just updated logos and color schemes. It's a broader process [...]
12, Jun 2024
Why NPS Tells You Very Little
The Net Promoter Score (NPS) method of measuring customer satisfaction is a simple approach to quickly gauge consumer sentiment. In use for nearly twenty years, NPS is used as a proxy for business resiliency, customer loyalty, and other key performance indicators. But, its very simplicity makes it an extremely limited metric. Its sole focus on [...]
