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Vice President Marketing, Remitly
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Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
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Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
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Grow Your Market Research Chops
20, Oct 2025
The Cost Of Skipping Brand Research Before Product Launches
You've spent months building a product. The features are solid, the pricing is competitive, and your go-to-market plan checks all the boxes. But most product launches underperform not because the product is bad, but because teams make expensive assumptions about how their brand is perceived and what messaging resonates. The instinct is to skip brand [...]
22, Sep 2025
How To Perform B2B Product Concept Research
Most B2B product failures share a common thread: companies skip rigorous concept validation and jump straight into development based on internal assumptions about what customers need. The result is predictable: millions invested in products that solve problems customers don't prioritize, offer features they won't pay for, or require implementation efforts they can't realistically manage. B2B [...]
15, Sep 2025
Data Driven Pricing Strategies
Pricing is one of the most critical decisions businesses make. Price too high and your customers may walk away. Price too low and you leave money on the table. Yet most companies set prices using educated guesses, competitive mimicking, or simple cost-plus formulas. The stakes couldn't be higher. A 1% improvement in pricing typically delivers [...]
27, Aug 2025
Getting The Most From In Home Usage Tests (IHUTs)
In-Home Usage Tests, or IHUTs, are one of the most reliable ways to see how people actually use a product. By giving research participants a chance to try a product in their own homes and within the context of their normal routines, you get a very real understanding of how they engage with it. This [...]
