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Grow Your Market Research Chops
27, Aug 2025
Getting The Most From In Home Usage Tests (IHUTs)
In-Home Usage Tests, or IHUTs, are one of the most reliable ways to see how people actually use a product. By giving research participants a chance to try a product in their own homes and within the context of their normal routines, you get a very real understanding of how they engage with it. This [...]
24, Aug 2025
New: Conversational AI In Surveys
Surveys are a foundational tool in market research, offering the scale and structure needed to gather meaningful feedback from a wide audience. Now, thanks to advances in conversational AI, we can take that trusted approach even further. By adding a conversational layer using AI, surveys become more interactive and engaging, allowing respondents to share their [...]
05, Aug 2025
Data Driven Pricing Strategies
Pricing is one of the most critical decisions businesses make. Price too high and your customers may walk away. Price too low and you leave money on the table. How do you strike the perfect balance? With data-driven pricing strategies! These strategies allow businesses to align prices with customer expectations and market dynamics, resulting in [...]
17, Jul 2025
How To Ask Thought Leadership Research Questions
The foundation of every insightful thought leadership report is the quality of the questions you ask. Stunning statistics and fresh insights don’t come from generic or surface-level queries. They result from questions designed to dig deeper, challenge assumptions, and reveal real stories within your industry. That means asking about evolving trends, homing in on concrete [...]
