With so many potential customers to go after, who is the best target? And, how do you target them? These are key questions anyone developing marketing or go-to-market plans must answer. After all, how can you…

Who’s your customer? This is one of the first questions we ask when talking to a prospective client. After all, how can you begin to develop a plan to reach them, let alone sell to them, if you don’t know…

We get it. You want to jump into the deep end with lead generation and new customer acquisition. Who doesn’t! But where do you start? What’s the right lead gen channel for your business or…

An all too common issue we hear from business leaders sounds something like this, “I just don’t know if my marketing is working.” This can mean anything from having limited confidence that advertising is…

Measure twice, cut once. It applies in construction, and in marketing too! By taking time to measure what’s going on in your industry—what competitors are doing, how they are marketing their product, and…

Product development processes focus so heavily on looking for relationships between customers and their needs that they miss a key piece of the puzzle: understanding what a customer is actually trying to do…

Interviewing your customers in one of the best ways to make sure your business is on the right path. It validates that there is an actual need for your product, it informs how you build your product or service. And, it can help set the way for smarter…

Are you and your team adept at understanding what drives your customers, what keeps them from reaching their goals, and why they seek you out in the first place? This is where customer personas come in…

If your marketing and advertising activities aren’t grounded in market behaviors and customer needs, your activities will fall flat and you’ll be throwing money out the window. Yet you don’t want to spend all of your time doing…

Sometimes, market or brand conditions just don’t allow for classic brand awareness studies. Thankfully, that doesn’t mean you’re out of luck! Leveraging alternative approaches to measure awareness are…