Product & Pricing Research Agency | PlanBeyond

Six Ways To Build Products Buyers Want

Each study answers a different question about your product. Many clients combine two or more.

Product Concept Testing

Put new ideas in front of real buyers and learn which ones they want before you invest in building them.

You get

The concepts worth building, ranked

Product & Feature Optimization

Learn which features buyers value most, which they'd trade away, and the mix that wins the sale.

You get

A feature set built around what buyers value

Pricing Research

Find the price buyers will pay, how demand shifts at each price point, and which bundles sell best.

You get

A price point backed by data

In-Home Usage Testing (IHUT)

Send your product home with real users and learn how it performs in daily life, not just in a lab.

You get

Real-world feedback before you launch

Usage & Attitude Studies

See how people use products in your category today and where their needs still go unmet.

You get

The gaps your next product can fill

Message Testing

Test the names, claims, and packaging that will introduce your product to buyers.

You get

The launch message that sells best

When Do You Need Product Research?

Four moments when a wrong guess costs more than the research.

Before You Build

You have more ideas than budget. Test them with buyers first and put your resources behind the ones that will sell.

Setting or Changing Price

Price too high and you lose sales. Price too low and you leave money on the table. Find the number your buyers will actually pay.

Before a Launch

The product is almost ready, but you're not sure it will land. Test it with real users and fix what's missing while you still can.

Sales Have Flattened

Your product used to sell itself. Learn what buyers want now, and which features or offers would bring growth back.

How It Works

We test ideas with real buyers at every stage, from first concept to launch.

Explore

We learn how buyers solve the problem today and where current options fall short.

Test

Buyers react to your concepts, features, and prices in interviews and surveys.

Refine

We pinpoint what to keep, cut, or change, and model how each choice affects demand.

Launch

You get a clear call on what to build, how to price it, and how to describe it.

Results From Our Product Research

View all case studies

CPG

What Our Clients Say

Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.

Chris HammerPrincipal, Scenic

PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.

Kevin NakaoVice President Marketing, Remitly

PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.

Britt StrombergVP of Global Marketing, Sid Lee

Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.

Meghan WeinmanProduct Manager, Puget Sound Energy

After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.

John LuskVP & General Manager, Spire Global

Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.

Elinor ChangChief of Staff, UXReactor