Market Opportunity Research & Market Sizing

Six Ways To Find Your Next Opportunity

Each study answers a different question about your market. Many clients combine two or more.

Competitive Landscape Reviews

See how competitors position, market, and sell, and find the space no one else has claimed.

You get

A map of open ground to claim

Market Sizing

Estimate how many buyers exist, what they spend, and how fast the market is growing.

You get

A sized opportunity you can plan around

Go-to-Market Research

Learn who to target first, what stops them from buying, and which channels will reach them.

You get

A launch plan grounded in buyer data

Customer Intelligence Research

Uncover what drives purchase in your category and what buyers want that no one offers yet.

You get

The unmet needs worth building around

Customer Segmentation

Break a market into groups and find the ones that are big, reachable, and underserved.

You get

The segments to pursue first

Usage & Attitude Studies

See how buyers in a market behave today, from what they use to what frustrates them.

You get

A clear baseline before you enter

When Do You Need Market Opportunity Research?

Four moments when you need to see the whole market, not just your corner of it.

Entering a New Market

A new region, vertical, or customer type comes with buyers and competitors you don't know yet. Size it and learn the rules before you commit.

Planning a Launch

You have the product. Now you need the right first customers, the message that reaches them, and the channels that work.

Competitors Are Gaining Ground

A rival is winning deals you used to win. Learn what they're doing differently and where they're still exposed.

Building the Business Case

Leadership or investors want proof the opportunity is real. Give them a sized market and a clear path to win it.

How It Works

We look across the whole market, then narrow in on where you can win.

Scan

We review competitors, category trends, and existing data to see the whole landscape.

Listen

Interviews with buyers show what drives decisions and where needs go unmet.

Size

A survey measures how big each opportunity is and which buyers are most likely to act.

Prioritize

You get a clear call on where to compete, who to target first, and how to win.

Results From Our Market Research

View all case studies

Video Games

Finding Growth Opportunities Across Two Markets

What Our Clients Say

Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.

Chris HammerPrincipal, Scenic

PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.

Kevin NakaoVice President Marketing, Remitly

PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.

Britt StrombergVP of Global Marketing, Sid Lee

Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.

Meghan WeinmanProduct Manager, Puget Sound Energy

After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.

John LuskVP & General Manager, Spire Global

Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.

Elinor ChangChief of Staff, UXReactor