Research Services

Market Research

Most research ends with a report that sits on a shelf. Ours ends with a decision. We design and run qualitative and quantitative studies that show you who your customers are, how they see your brand, what they'll buy, and where your market is headed.

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Leads toDecisions

Who will buyCustomers How they see youBrand What they wantProduct Where are theyMarket

What Do You Need to Know?

Start with the decision in front of you.

Who Your Customers Are

You walk away with

A clear picture of your best customers
Segments you can target and size
What drives them to buy, stay, or leave

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How Buyers See Your Brand

You walk away with

Where your brand stands against competitors
Messages proven to move buyers
A benchmark to track over time

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What Your Product Should Be

You walk away with

Which ideas and features to build
The price buyers will pay
Confidence before you launch

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Where Your Market Is Headed

You walk away with

The true size of your opportunity
Where competitors are vulnerable
A clear call on where to compete next

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A Full Research Toolkit

We choose the method that fits your question, not the other way around.

Qualitative Research

Conversations that uncover the why behind what people do and decide.

Methods include

Focus groups, in-depth interviews, online communities, and shop-alongs

Quantitative Research

Statistically sound data that tells you how many, how much, and how sure you can be.

Methods include

Surveys, conjoint, MaxDiff, segmentation, and brand tracking

From Findings to Strategy

Every study ends with clear recommendations. When you need more, we turn the findings into positioning, brand, and go-to-market plans.

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Results From Our Research

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Finding New Ad Partnership Opportunities

What Our Clients Say

Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.

Chris HammerPrincipal, Scenic

PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.

Kevin NakaoVice President Marketing, Remitly

PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.

Britt StrombergVP of Global Marketing, Sid Lee

Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.

Meghan WeinmanProduct Manager, Puget Sound Energy

After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.

John LuskVP & General Manager, Spire Global

Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.

Elinor ChangChief of Staff, UXReactor