Brand Research Agency Seattle

Six Ways To Measure And Grow Your Brand

Each study answers a different question about your brand. Many clients combine two or more.

Brand Awareness Research

Find out how many buyers know you, how you compare to competitors, and what they connect with your name.

You get

An awareness benchmark against your competitors

Brand Health & Loyalty Tracking

Track trust, consideration, and loyalty over time, and see whether your marketing is moving them.

You get

A scorecard you can track year over year

Usage & Attitude Studies

Learn how people use your brand, what they think of it, and why some choose a competitor instead.

You get

The reasons people choose or skip your brand

Customer Segmentation

Find the customer groups your brand fits best, and where it has room to win more of them.

You get

The segments your brand should own

Message Testing

Test claims, taglines, and value propositions with real buyers before you spend on a launch.

You get

The messages that move buyers, ranked

Thought Leadership Research

Run original studies on your industry and turn the data into reports, PR, and content buyers trust.

You get

Original data your market will cite

When Do You Need Brand Research?

Four moments when guessing about your brand gets expensive.

Before a Big Campaign

Measure awareness and perception before you launch, then again after. You'll know what the spend actually moved instead of guessing.

After a Merger or Rebrand

A new name or a combined company leaves buyers unsure who you are. Benchmark where you stand, then track how fast the market catches up.

Leadership Wants Proof

The board asks whether brand spend pays off, and you don't have an answer. A tracking study gives you the numbers to defend the budget.

Your Message Isn't Landing

Prospects can't say what makes you different, or they repeat it back wrong. Test your messages and keep the ones buyers respond to.

How It Works

Measure where you stand, find what moves buyers, then track what changes.

Benchmark

We measure where your brand stands today against the competitors that matter.

Diagnose

Interviews and survey data show what drives awareness, trust, and preference.

Test

We test messages and creative with real buyers to find what moves them.

Track

We repeat the measurement over time so you can see what your marketing changed.

Results From Our Brand Research

View all case studies

Healthcare Technology

What Our Clients Say

Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.

Chris HammerPrincipal, Scenic

PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.

Kevin NakaoVice President Marketing, Remitly

PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.

Britt StrombergVP of Global Marketing, Sid Lee

Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.

Meghan WeinmanProduct Manager, Puget Sound Energy

After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.

John LuskVP & General Manager, Spire Global

Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.

Elinor ChangChief of Staff, UXReactor