Research Areas For CPG & Consumer Services Companies
Segmentation & Perception Studies
Become a truly customer-first organization by keeping your finger on the pulse of consumer attitudes and behaviors.
We help our clients understand the attitudes and behaviors of their core customers as well as prospective customer targets for better product and messaging ideation.
Product & Service Concept Testing
Staying one step ahead of the competition means regularly launching new and innovative products.
By offering both interview and survey-based product concept research, we support our clients with objective inputs to build effective product roadmaps.
Brand Awareness & Campaign Research
How well do customers know your brand? And, how effective are your marketing campaigns at building recognition?
Our brand awareness and marketing campaign research gives clients the necessary intel to know if their marketing efforts are working, or if competitors are gaining ground.
Pricing & Features Optimization
Ideal consumer products and services require the right balance of pricing and features.
Through a mix of pricing, feature, and packaging studies, we help our clients launch new products and services customers don’t just want but will also choose over the competition.
Helping Category Leaders Stay Category Leaders
Our Clients' Successes
Packaging To Improve Purchase Interest
A CPG company wanted to increase prices, and needed a new package design that increased consumers’ willingness to pay while mitigating price increase concerns among retail category buyers.
Optimizing Benefits & Membership Fees
A credit card company’s product team needed to identify the ideal mix of benefits to offer prospective customers as well as the maximum annual membership fee they could charge before alienating customers.
Measuring Ad Campaign Efficacy
A performance footwear and clothing line was ready to launch a multi-channel marketing campaign. They need to measure its overall efficacy and if certain approaches were better for building brand awareness over others.
Standing Apart In A Crowded Market
Surrounded by both legacy and new category competitors, a D2C services company needed to explore the best ways to leverage evolved messaging, positioning, and customer service to differentiate themselves from the competition.
