Market Research Services For The Energy & Utility Sector
Market Attitude Studies
Become a truly customer-centric organization by keeping your finger on the pulse of consumer attitudes and behaviors.
We support clients exploring attitudes regarding clean energy, EVs, variable rate electricity plans, and much more so that our clients deliver services that are accepted and adopted.
Diverse Stakeholder Feedback
From utility commissions and NGO’s to immigrant communities and cohorts with limited energy access, we know you serve a wide range of stakeholders.
We collect feedback across relevant groups so that you can successfully respond to specific needs and challenges.
New Product & Service Research
Products supported by energy and utility companies require the right balance of pricing, features, reliability, and functionality.
Through a mix of concept testing, product feature optimization, and pricing analysis, we help organizations launch new products and services customers will actually want.
Marketing Messaging Evaluations
Strong customer adoption requires sharing intel in a way that engages and educates.
From beta tests to implementing state-wide programs and initiatives, PlanBeyond supports positioning, messaging, and marketing collateral testing to ensure your campaigns hits the mark.
Our Energy Clients' Successes
Driving EV Purchase Interest
A regional utility needed to support a state-wide EV adoption goal, but first needed the market intel to help drive an effective marketing campaign.
Understanding TVR Program Acceptance
To build buy-in for testing TVR programs, a utility needed consumer and business feedback on approaches they most preferred, and why.
Building A Product That Sells Out
A utility company wanted to launch an EV charger installation program, but needed validation of the concept and feedback on most-needed features.
Electrification Program Strategy
An energy services firm was named a preferred vendor by a vehicle manufacturer, but needed to build out its program strategy to attract key partners.
