What To Expect From Buyer Persona Research
Customized Approaches
No one-and-done templates here! We meticulously design our studies around your business category and unique research questions.
It’s only through tailored research designs that we develop nuanced buyer persona profiles that really matter.
Customer Journey Dimensions
Your buyers go through discrete processes as they buy. We’ll identify the unique stages in the purchase cycle, and the questions your personas have at every step, so your team can build customer empathy and understanding.
Persona Segments
Most products and services, even the simple ones, have multiple types of buyers or personas. Not all are created equal! We’ll evaluate the different persona types, unearthing the nitty gritty details that make them unique, so you know who your core target is and how to attract them.
When Is It Time To Perform Buyer Persona Research
New Products & Services
Are you launching products to a market or customer type that’s newer to you?
Buyer persona research uncovers all the key details—personal or business dynamics, responsibilities, challenges—to inform targeted marketing and sales activities.
Category Disruptions
Is a once-stable market experiencing shifts and disruptions? New technologies, shifting needs, and evolving priorities shake up the status quo, and require you to understand how these evolutions impact buyer priorities and decision making.
Unique Buyer Segments
Has your product been adopted across buyer types, perhaps marketing and sales or Gen X and Gen Z? At some point, one size fits all just won’t cut it. Take the time to understand what each buyer wants, and how your solution limits them today, to prioritize product roadmaps and development resources.
Obsolete Category Intelligence
When did you last evaluate your buyer personas?
Working with outdated intel means your category understanding is incomplete, if not flat out wrong. Keep your buyer personas fresh and never miss out on what drives your customers.
What Customers Say About Our Market Research Firm
PlanBeyond’s research enabled satisfaction benchmarking and gave our team actionable recommendations we applied to increase customer engagement and loyalty.
Kevin Nakao
Vice President Marketing, Remitly
PlanBeyond led a collaborative process, working as a team player in a project of utmost importance for our end client. Their high-quality and efficient work delivered a successful partnership.
Britt Stromberg
VP of Global Marketing, Sid Lee
Thanks to the broad range of market research work PlanBeyond executed, from customer segmentation to focus groups, we had data to build effective marketing campaigns and go-to-market plans.
Meghan Weinman
Product Manager, Puget Sound Energy
After securing a round of funding to jump start lead gen, we needed a roadmap to get the ball rolling. PlanBeyond developed and launched an action plan that was effective, measurable, and scalable.
John Lusk
VP & General Manager, Spire Global
Through hyper-detailed competitive landscape research, PlanBeyond helped us understand not just who our competition was but also how we could improve marketing elements to really stand out.
Chris Hammer
Principal, Scenic
Thanks to the work that we did with PlanBeyond, we were able to get substantial insights that we wouldn’t have been able to get without their support. They acted like our success was their success.
Elinor Chang
Chief of Staff, UXReactor
More About Our Buyer Persona Research Approach
How To Produce Data Driven Personas
Too often, customer personas get lost in the wind. Either they get considered and forgotten, or no one cares about them from the onset. These common issues often stem from one core problem: Zero data was used to create those personas! In order for team members to buy into personas, and for personas to have [...]
Actionable Buyer Persona Research
Fluff is great when talking about a sweet confectionary marshmallow product. It is not great when talking about market research output. And yet, that's a common complaint when it comes to buyer persona research. The output is fluffy and you can't do anything worthwhile with it. If this is an issue you've faced, it's because [...]
Leveraging Customer Personas To Drive Business Success
How are you keeping your customer front-and-center as you prioritize product, marketing, and sales efforts? Are you and your team adept at understanding what drives your customers, what keeps them from reaching their goals, and why they seek you out in the first place? This is where customer personas come in. At their core, customer [...]
