Laura Troyani

Founder & Principal

Laura comes with a background spanning brand management, e-commerce, and B2B marketing in both established organizations and young startups. She gets a kick out of making any marketing budget stretch to its fullest and always has her eye on any program's ROI. No stranger to testing and learning what makes for a great marketing mix, Laura advocates for establishing key metrics before any engagement and measuring them the whole way through. In her spare time she enjoys martial arts, watching the Pittsburgh Steelers, and playing with her two English bulldogs. Laura received her BA from Harvard College and her MBA from Harvard Business School.