Laura Troyani

Founder & Principal

Laura comes with a background spanning brand management, e-commerce, and B2B marketing in both established organizations and young startups. With experience overseeing customer research, go-to-market planning, and marketing channel execution, Laura advocates for getting the strategic fundamentals down pat to help any organization nail their growth goals. With an eye on ROI, Laura is a staunch supporter of establishing key metrics before any engagement and ensuring they can and will be measured throughout all projects. 

In her spare time she enjoys martial arts, watching the Pittsburgh Steelers, and playing with her English bulldog Lucille. Laura received her BA from Harvard College and her MBA from Harvard Business School.