The Perils of A/B Testing

We had the pleasure to present at this year's StatBid conference to a great audience of e-commerce professionals. 

We love A/B testing as much as the next metrics-driven team...but sometimes, it just isn't enough. As this short Pecha Kucha-style presentation shows, as strong and powerful as A/B testing is, it sometimes can't hold a candle to a little bit of good ol' consumer research. Come take a look at why sometimes picking up the phone, or sending out a survey or two, can truly help you hit your growth goals.